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The Lobby 191
small cost the manager can have a variety of backgrounds, and change these weekly? Very attractive backgrounds can be made with wall paper, oilcloth, and Japan paper. The catalogue of any company supplying these materials will suggest many patterns for decorative backgrounds. Even the borders of the frames can be changed now and then by using flowers, birch bark, leaves, strips of colored metal cloth, etc. No matter how attractive and ornamental a frame may be, it ceases to win attention after people have become accustomed to it. Frames of plain pine rather than metal or gilt make it possible to give a fresh and novel appearance by regularly using home-made coverings. Cut-out silhouette designs and magazine covers can be used for panel backgrounds. For instance, when a national magazine carried a contest for "the funniest face in America" a manager collected faces, cut these out and pasted them against a panel background which was used for comedy announcements.
Animated Displays.
Movement, it is agreed, makes any display doubly effective. The chaser border and blinking light signs are proof of this. Moving displays in the lobby are most effective. With cut-out figures, different effects are possible by using flasher attachments such as winking eyes, waving hands, etc. Consult Chapter XIII. A color wheel with gelatin in the spaces, spotlighted from behind and revolved by the shaft of a motor, makes a startling display.
A novel and useful piece of equipment for animated displays is a vacuum cleaner. To get a waving flag effect, fasten the flag to a piece of pipe with an opening at the top and splice the lower end to the exhaust of the vacuum cleaner. If the latter is concealed by an ornamental base, the flag becomes a curiosity and an attention winner.
Fire effects can be produced with an electric fan behind some light gauze and an electric light. Tear the chiffon into strips and add some transparent splashes of yellow and red; light it from behind with two or three lamps, and blow the ribbon out with a fan, and the effect is striking.
Currents of air from a fan in a gauze-enclosed shadow box