Building theatre patronage : management and merchandising (1927)

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Holidays and Local Celebrations 369 35. Columbus Day. 36. Navy Day. 37. Country Fair Day. 38. National Book Week. 39. Apple Week. 40. Election Day. 41. Armistice Day. 42. Hallowe'en. 43. Thanksgiving. 44. Christmas. Local Holidays. Besides the generally recognized holidays, each community has other occasions which offer possibilities — the dedication of a new monument, the opening of a new institution, the anniversary of the city's founding, conventions, the anniversary of events that have local historical interest, the visit of some distinguished personage, the anniversary celebrations of local institutions, and public holidays which are celebrated locally, such as the Battle of New Orleans (New Orleans), Lee's Birthday (for nine of the Southern States), Admission Day (Arizona), Houston Memorial Day (Texas), Shrove Tuesday (Florida and Louisiana), Maryland Day (Maryland), State Election Day, Confederate Memorial Day, Pioneer Day (Idaho), and Lafayette Day. Not only the national holidays, and not only important local holidays, but minor events that have a particular interest in certain sections of the community should be considered. For instance, certain local societies celebrate Founder's Day. Certain schools and colleges have student holidays. There are big feature bargain sales at certain seasons in the department stores. These stores follow a general monthly schedule in reference to seasonal window displays, and the manager should be familiar with local practices. For instance, the general schedule is as follows: 1. January ... Clearance sales in holiday and winter merchandise. 2. February. . Advanced spring merchandise.