Building theatre patronage : management and merchandising (1927)

Record Details:

Title:
Building theatre patronage : management and merchandising
Date:
1927
Publisher:
New York : Chalmers Publishing Company
Volume:
Building theatre patronage : management and merchandising
Leaf #:
000400
Language:
English
Subjects:
Motion Pictures, Motion pictures--Theatres
Collection:
Books
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
November 07, 2023
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370 Building Theatre Patronage 3. March Spring displays leading up to Easter fashions. 4. April Home furnishings, such as furniture, car pets, curtains, etc. ; also display of garden tools and spring apparel. 5. May Advance showing of summer merchan dise. 6. June Bride displays and wedding gift mer chandise. 7. July Bathing equipment, and camping equip ment. 8. August. . . .Toys; athletic equipment; fiction. 9. September. .School merchandise; special sales. 10. October. . . Fall styles. 11. November . .China; linen; winter merchandise. 12. December . .Christmas display. Perhaps the newspapers give recognition annually to some occasion. The manager's knowledge of community affairs will acquaint him with such possibilities. Flag Display. Patriotic holidays should never be overlooked; the very least the theatre can do is to display the flag. Much unfavorable criticism has been provoked by the incorrect display of the flag at theatres. The theatre manager should be familiar with regulations governing flag display. For this reason the following rules are suggested: 1. Either fly the Hag, freely unfurled, from a staff, or hang it flat, its full horizontal or vertical length falling evenly, with the starry held at the top and to the observer's left. 2. Whether indoors or out, the flag should never be fashioned into a rosette, bow-knot, etc., or used as draping. Use bunting. 3. Hoist the flag briskly; lower it slowly and cere moniously, never permitting its folds to touch the ground.