Building theatre patronage : management and merchandising (1927)

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Projection and the Screen 403 attempt to "put anything over." Many defects are caused by carelessness and excused by some high-sounding mechanical explanation which the manager who does not understand projection, will accept. Defects should be explained as due to negligence, to defective equipment, to defective film, or to unusual circumstances which could not be guarded against. If the defect is caused by film condition, the manager can take the matter up with the exchange. Besides, understanding the real cause, he will not waste the time of exchange executives by complaints which do not rightly refer to film condition. Economies. Many economies can be practiced in the projection room. Current may be wasted in many ways. For instance, when carbons are warmed up too far in advance of use. Carbon breakage may be heavy because no carbon chart record is kept. Carbons may not be burned to the length that is possible. The use of such a chart is a protection against dishonesty and also a reminder of economy. Careless maintenance of equipment is the cause of many wasted dollars. Accordingly, the manager should have some check on the schedule of cleaning, oiling, polishing and adjusting followed by the projectionist. His supervision should require careful observance of this schedule. Parts should be ordered long enough in advance to prevent emergencies and to save the expense entailed by telegrams. Fire Hazards. Fire ordinances for the projection room should be rigidly complied with, not only for safety's sake but also because this will have a bearing on the insurance rate. Oil rags should not litter the floor. There should be a covered container for carbon butts; film not in use should be in covered containers. Sand pails and extinguishers should be accessible. Fusible links should be in working order and smoking should not be permitted under any condition in the projection room. The cleanliness of the projection room, and the observance of fire department regulations there is just as much a matter of manager supervision as it is elsewhere in the theatre.