Building theatre patronage : management and merchandising (1927)

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426 Building Theatre Patronage should be instructed carefully in the handling of such a matter. At some check rooms the theatre employees ask about the contents of packages so that proper care can be exercised. If an article in the check room is damaged by a careless employee acting in the scope of his regular duties, the management is liable, because it is expected that the management employ capable help. When check-room service is offered patrons, the check room should be properly protected and articles properly identified before they are returned. Dishonest visitors to a theatre where check-room service is careless can act in collusion and cause the management serious loss. There are theatres where one usher alone is expected to handle a steady stream of patrons without any well-organized plan for the storing and identification of packages. This careless system really encourages dishonesty. Usually, proper provision is not made until the management is faced with a lawsuit. Why not go over the matter carefully and arrange your check room so that possibilities for liability are practically eliminated? The Theatre Ticket The recognized legal status of the purchaser of a theatre ticket differs in the various states. In some states a ticket is held to be a "lease" and in others a "license." The difference is that a lease may not be broken, whereas a license may be revoked on return of the license fee. However, if a ticket is held to be a lease under the laws of your state, it is generally possible to change the status of your ticket by printing on the document a contract to the effect that the ticket is revocable. This should be carefully drawn by a first-class lawyer, preferably one specializing in theatrical matters. Even where a ticket is held to be a license, it is well to use this contract. Then there can be no legal comeback, if it is necessary to refuse admission to a person or to eject him during the performance for any proper cause. A ticket holder can demand the return of money paid for a ticket if there is any important change in the program