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428 Building Theatre Patronage
action just to "see who is right." Therefore, handle the matter personally. Quiet persuasion is better than cold, unfeeling reminders about "legal rights." In this connection it is sugguested that argumentative patrons be brought as quickly as possible from the auditorium or from the lobby to the manager's office so that other patrons will not be disturbed. It is stupid for the manager to carry on his argument where others overhear it, simply to have an audience whom he can convince that he is right. In the quiet of the manager's office many a problem can be readily smoothed out and the patron sent away satisfied.
Copyright Laws.
The unauthorized use of certain copyrighted music without the payment of the music tax leaves the manager liable for damages. Information on the music-tax regulation and lists of tax-free music are available, so that there is no excuse for blundering in this matter. Managers who use current musical comedy pieces without proper authority leave themselves open to lawsuits.
Copyright laws have a bearing on certain advertising practices. You may be doing certain things which you suppose to be legally right, and yet never had any trouble because no one objected. But the objection might come when you least expect it, and so would the legal consequences.
In using photographs of people in your community for advertising purposes, be sure that permission is secured and that you have this permission in writing. Do not use the name of motion-picture stars to endorse any product without the express permission of that star. Because the star in a certain production uses the product, you are not justified in advertising that the star uses such a product generally. You can refer only to its use in that particular production. Copyrighted articles can be used only when kept in the mediums in which they appear.
Cartoons cannot be copied without permission. Illustrations and slogans cannot be taken from other advertising for your own use. Common sense will serve as a guide in these matters. It does not take very long to secure necessary permission, so why leave yourself open to serious consequences?