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Legal Problems 431
In such contests, entry blanks must be readily available, free to everyone, and the winners must be announced publicly and not through the theatre.
You cannot stage a contest in which a person is given a prize for the best name for a picture, the best new ending or anything of similar nature, if it is reasonably necessary that the contestant see the picture in your theatre. In such a contest you must post the full story in front of your theatre, that all may compete without the obligation of buying a ticket. If they want to go in and see the picture, that is their concern, but do not make a visit to the theatre obligatory.
Legal contests must be unlimited, except that these may be held to classes or to persons of certain ages, such as a drawing contest for children under sixteen or a similar limitation; but even here the contest must be open to all and not limited to those who have attended the theatre, or who must attend to receive the prize awarded.
In all prize contests (as distinct from lotteries), the postoffice requires that the prizes must be definitely stated, that provision must be made for two or more equal prizes in the event of a tie, and that the closing date of the contest must be definitely stated. No entrance fee may be demanded, and the awards must be publicly announced.
In the event of a tie you cannot split the prize or let the tie winners draw for first and second. If you offer an automobile as first prize, you must bestow a second automobile of the announced make and value, in the event of a tie.
Voting contests are held not to be a lottery, but on all other contests it is well to consult not only your lawyer but your postmaster. The postal laws have teeth to them and the postoffice inspectors have uncomfortably long arms.
Conclusion.
Do not wait until you are notified of the violation of some local ordinance. Would it not be better to have these ordinances summarized for ready reference and determine your operation accordingly? Why try to guess at matters of liability when you can arrange for the possible emergencies that might arise at the theatre and then work out the solution of each so