Building theatre patronage : management and merchandising (1927)

Page scan 000466 from Building theatre patronage : management and merchandising

Record Details:

Title:
Building theatre patronage : management and merchandising
Date:
1927
Publisher:
New York : Chalmers Publishing Company
Volume:
Building theatre patronage : management and merchandising
Leaf #:
000466
Language:
English
Subjects:
Motion Pictures, Motion pictures--Theatres
Collection:
Books
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
May 02, 2025
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432 Building Theatre Patronage that liability would not be involved? The amount of money incurred by the liability is not the chief consideration. The theatre's reputation is at stake. Lawsuits against the theatre, no matter how they are decided, certainly do not help the theatre's reputation. Every disgruntled patron has many friends. Both the patron and his friends become enemies of the theatre. So with your understanding of how the law applies to certain details of your operation, add tact, common sense and the willingness to apologize politely and the habit of showing a personal interest and the evident desire to assist. These are more appreciated by the patron than anything else.