Building theatre patronage : management and merchandising (1927)

Record Details:

Title:
Building theatre patronage : management and merchandising
Date:
1927
Publisher:
New York : Chalmers Publishing Company
Volume:
Building theatre patronage : management and merchandising
Leaf #:
000484
Language:
English
Subjects:
Motion Pictures, Motion pictures--Theatres
Collection:
Books
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
November 07, 2023
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CAMPAIGN ANALYSIS Feature News Reel ' PROGRAM Short Subjects Stage Number Organ Number Overture I. Product h Admission Price Location Service „ INSTITUTION n Orchestra Seating Ventilation Conveniences Etc. Regular 'ATTENDANCE Occasional granger Pass Lobby Streets LOCATION Neighborhoods 2. Prospects Suburbs Out-of-Town Visitors 'Social Readers Business Family L APPEALS . Sex ' Clubs Fan Magazines Nationality Star Fans . Etc. r INSIDE THEATRE Adv. Materials Available 'Cost LOBBY Coverage OUTDOOR Duplication W 'or d-of -Mouth 3. Mediums < COOPERATIVE Limitations Timeliness NEWSPAPER ADV. Appropriate AMUSEMENT PAGE Seasonal Novelty Check-up NATIONAL ADV.