Business screen magazine (1940)

BURTON HOLMES FILMS GET RESULTS! ti» \»* ^ "The Best x\dvertisiiig Inves^tiiieiil We Have Ever Made — " The Ausfin-Y/es^ern Road Machinery Co. — Aurora, W. To show highway conintissioners, engineers and contractors exactly how the AustinWestern '*99" Power Grader operates, Burton Holmes Films, Inc., early tliis year, made for the Austin-Western Road Machinery Company a 12S0 foot sound molion picture in Kodachronie. This film according to Mr. H. F. Barrows, Advertising Manager, not only made a tremendous hit at the Chicago Road Show but *^has kept right on doing bigger and better things ever since . . . We feel that it would be conservative to slate that the film has been entirely responsible for at least ten sales: has been largely responsible for another ten or fifteen, and has simplified and speeded up the making of many others . . . We feel that the film is the best advertising investment we have ever made." Burton Holmes Films get results not only for manufacturers of road machinery' but for makers of glass, steel, farm implements and many otiier products which can be sold more efficiently with motion pictures or slidefilms. // you also want industrial or institutiitnal films with more selling power^ write today for suggestions. OTHER RECENT BURTON HOLMES INDUSTRIAL PRODUCTIONS "Power That Pays," . . . for J. I. Case Company "Hitching the Iron Horse," . . . for Johnson Motors "Yours for the Taking," . . . for the Oil Industry "Siren," . . . for the Wisconsin Conservation Department BURTON HOLMES FILMS, INC. PRODUCERS OF MOTION PICTURES AND SLIDEFILMS FOR INDUSTRY 7510 North Ashlond Avenue • Chicago • Telephone ROGers Park 5056 FILM PREVUES Review Pvotes un Mew Pacific Coast Films — by H. L. Mitchell ♦ Originally planned to capitalize on a widespread interest in aviation, and now singularly timely because of the even greater concern for national defense. Look to Lockheed for Leadership is best characterized by one of the commentator's lines: ■"A success story — modern, exciting, typically American." On the theme that "Man is no longer eartbbound." this new film, opening with a series of sweeping panoramas, utilizes a 40-year-old print of the Wright Brothers' first takeoff at Kitty Hawk, then goes on to picture some of the personalities who have established records with Lockheed aircraft: Lindbergh. Wiley Post. Ruth Nichols, Sir Charles Kingsford-Smith. Amelia Earhart. Howard Hughes. One new sequence is yet to come, an insert near the close which will show a group of Lockheed bombers in formation, and the firm's newest plane, the P-38. which will tell the story of the "wings of eagles, wings of progress. " Music is used judiciously through the running of the title, dropping out. then, for the typical sounds of the industry and the commentators voice, and resuming near the close and carrying through to the end. Shot on 35 mm. stock and reduced to 16 mm., the film will run about a half-hour with the new sequence inserted. Planned for a year before production got underway, shooting required two weeks at the plant, about three days total in the air. Shirley C. Burden. Tradefilms president, directed. Narration was handled by \^'alter \^ ise. photogra MAILING LISTS GET OUR FREE REFERENCE MAILING LIST CATALOG FREE Gives counts and prices on occurate guaranteed nnailing lists of all classes of business enterprises in the U. S. Wholesalers — Retoilers — Manufacturers by classification and stote. Also hundreds of selectioris of individuals such as professional men, auto owners, inco.ne lists, etc. Write today for your copy R.L.POLK&CO. Polk BIdg.— Detroit. Mich. Branches in Principal Cities World's Largest City Directory Publishers Mailing List Compilers. Business Statistics. Producers of Direct Mail Advertisi' ~ /\n ultra-modern hostelry in the heart of Chicago B>U4rM]UMJk HOTEL Emil Eitel-Karl Eitel-Roy Steffen phy by Floyd Crosby, aerial photography by Albert Wetzel, editing by Gene Milford. Commentator was John (Bud I Hiestand, announcer for Burns and Allen, and Lucky Strike. Herbert E. Dow was unit manager. Henri Chappellet associate producer. Rockett Completes 27 ♦ Frederick K. f^ockett. Hollywood commercial producer recently completed his 27th picture of the past year including 14 slidefilms for Richfield Oil Co. of California for dealer and personnel training, on the idea of "converting the casual buyer into a steady customer:" two for Rio Grande Oil Co. along similar lines, and one for Standard Oil of California; two for Day and Night Water Heater Co., one of them in Spanish for South American promotion : a point-of-sale consumer slide-film for Firestone Tire & Rubber Co.: a motion picture for California-Oregon Power Co.. institutional in scope and giving rate justification: and three color motion pictures for Van Camp Seafood. Training R119 Salesmen (Continued from the previous page) make a good showing for himself and consequently paid more atten J* tion to what was going on. B After a short recess the second picture was shown. As a contrast to the first picture, this one was very light in tone, parts of it were quite humorous and got a good laugh from the guests. Miss Rosemary Fisk. Retail Merchandising Counselor for Cochrane conducted the second quiz, which was based on selling points. The department manager from Macy's closed the meeting by expressing his appreciation and ex B pressed the keynote of the meeting: This coming year most of the carpet companies are going to feature to a greater extent than ever before floor covering which is made of half rayon and half wool. Cochrane has decided that they will stick to all wool, although frankly, it was said that it might be necessary to change over if the competition cannot be met bv the quality story which Cochrane tried to get across to the Macy salespeople. Macy wants to feature all wool. too. he said, and he hoped that the salesmen would remember what they had learned at this meeting. Meetings have been held in many parts of the country on much the same basis. Mr. L. K. Hagaman. Cochrane's Sales Promotion Manager, has conducted many of these meetings. [22] Business Screen