Business screen magazine (1940)

workmen's compensation insurance. After Safety Zone Insurance Service had been in operation for one year, the loss ratio was 48 per cent. — The same assured's automobile loss ratio fell from 250 percent ■ 'r'r'r'r ' iiilSmmmtim to the unbelievably low figure of 31 per cent. — An executiveof a large company said: "Our accident frequency has been reduced, but more important is die reduction of loss, spoilage and mistakes." — In addition Zurich's agents have been able to hold or regain large blocs of business against cut price competition because clients were thoroughly sold that everybody profits — employer, employee, family, and insurance company, when the Safety Zone plan is introduced. Truly a remarkable record in safety education, in public relations, and in sales promotion. Many industrial education programs fail because employees give them "mental razzberries", say to themselves. "This is good for the boss, but why should I be interested?'' The Safety Zone Program succeeds because its slidefilms are produced entirely from the viewpoint of the employee and his family, because they show how he can benefit, earn more, enjoy life more, by keeping in "The Safety Zone" throughout the day and evening — right around the clock. The nine slide films produced to date by MacDonald Productions form the spearhead of a program of industrial relations and safety education that includes meeting announcement posters, accident-re cording calendars, buttons, awards. follow-up folders that keep alive the principles stressed in the films, and souvenir "good fortune" coins that constantly remind employees to ".Stay in the Safety Zone". None of the material carries the name of Zurich. None carries the name of the employer. Every program is sponsored by a "Safety Zone Committee" set up and administered democratically by the employees themselves. The Zurich agent enters only as an adviser, helping the employees in planning and conducting their own Safety Zone meetings. The importance of this goodwill cannot be overstressed. however, when you realize that Safety Zone slide films are eagerly requested by Boy Scout Groups. Kiwanis and Rotary Clubs. Parent Teacher Associations. Schools, even Labor Unions. These showings help the local agent become widely and favorably known as a public servant, not as an irritating insurance "peddler". An additional bonus to Zurich agents has been the friendship of employees who have liked the Safety Zone slide films so much that they have voluntarily taken their personal insurance problems to the Zurich agents who helped them conduct their meetings. The reduction of accident frequency and the creation of new business have been important results of the Safety Zone Insurance Service. An even greater by-product, however, has been the building of a strong, cooperative attitude between employers and employees — helping educate employees to live for success, to develop safety habits at work and away, all around the clock. It is in this building of a strong moral outlook, in developing attitudes of success and loyalty instead of defeatism and hatred, that business films can do an outstanding job for defense of democracy! by Neville Pilling, U. S. Mgr., Zurich Insurance Company (Below) Omaha <Nebr.) executives and employees learn correct safety procedure. (Right, top) Reminder outlines are provided at each program. (At right) Recent employee and executive audiences ranged from laundry workers to film service men. Xunihvr Six laii 25