Business screen magazine (1940)

7\ IN ^e DISTRIBUTION FIELD T^hyBuyaTOPSY? Successful slidefilms are not Topsies — they don't "just grow." They demand a special technique: one that combines top flight merchandizing with brilliant writing of dramatic quality. Brilliant direction of photography and production further fortifies the well-told sales story. • • • But when your slidefilm is projected is it still a Topsy? Does it lack that important factor for success — brilliance on the screen? Brilliance of the screen image is a direct result of excellent laboratory work with excellent pictures. It extends from the cameraman, skilled in a specialized form of photography, to expert reproduction of his pictures by a laboratory fully equipped and a staff qualified to give you the best in slidefilms. • • • Behind the brilliant results in dollar returns and the brilliance on the screen of slidefilms produced by Burton Holmes Films, Inc., lie brilliant writing, brilliant photography and brilliant processing. They are reasons why — BURTON HOLMES FILMS GET RESULTS 48 Years of Successful Siiowmansliip BURTON HOLMES FILMS, INC. PRODUCERS OF MOTION PICTURES AND SLIDEFILMS FOR INDUSTRY 7SI0 North Ashland Avenue Telephone ROGers Park S056 A FREE INFORMATION SERVICE FOR READERS Address your inquiries concerning fil"t production, distribution and equipment to the Screen Seri'iee Bureau of BusiN^ESS Screen, 2iJ North n'acker Drive. Chicago. Illinois. ♦O.N August I. the \\n:\ Motion Bureaus new exchange in Dallas. Texas will open. This move was made to meet the heavy demand for its industrial pictures in the rapidly developing Southwest area. In 1911. Southern cotton mill workers saw in their Y. M. C. A.'s motion pictures of French and Spanish workmen at various occupations, and asked to see what the American workmen did and how they did it. To meet this challenge the Y. M. C. A. organized its first motion picture service. In 1924. it opened its Chicago exchange and. in 1937. a San Francisco branch. Several hundred industries have used this service from time to time Today, more than fifty of the leading industries are releasing their publicity and consumer sales promotion pictures through the Bureau. Statistics show that more than 40. 000.000 people attended in 1940. More than 12.000 organizations looked to the Y. M. C. A.'s service last year for regular programs. In spite of the fact that the Bureau shipped 152.000 reels in 1940, it was able to serve only about 62% of the demands made upon it. Modern's Western Outlet Allied Film Exhibitors. Inc.. bas taken over the western franchise of Modern Talking Picture Service in the states of California. Oregon. Washington and Nevada, and on June 1 consolidated its offices with that of its Los Angeles licensee. Standard Talking Film Service. Quarters are now located on "film row," at 1963 South Vermont \venue, Los .Angeles. Allied's licensee in Seattle, Motion Picture Service, at 5514 University W ay. assumes Modern's activities for the state of Washington under the new setup, and likewise Moore's Projection Service. 210 Fitzpatrick Building. Portland, becomes the licensee for Oregon. ♦ Thk latest achievement in "sound trucks", a masterpiece of ingenuity which should receive a nod of approbation from anti-noise sponsors everywhere has just been introduced by King Cole's Sound Service., Inc.. New York City. Light & (;oi.or \s. Soi nd It consists of a revolving crystal globe mounted atop a gayly painted red-white-andblue truck, with 10 colored spotlights and two specially constructed airport spotlights all focused on the turning sphere, producing a rainbow effect of constantly changing bright hues similar to those used on dance floors. The colored spotlights have a capacity of 100.000 candle power and the airport spotlights are 1.000 watts each. Electricity is produced by a gasoline driven generator within the panel body and exhausted through the floor of the truck with the use of a Maxim silencer. In large cities where the din of traffic and other activities has increased to nerve-wracking proportion, this new device comes as a welcome answer to many advertisers who have been depending on sound trucks, enabling them to cooperate with the civil authorities in the supression of noise without sacrificing the effectivness of their own advertising," it is noted by George H. Cole, president of the sound service. Soi'ND Effects in Daytime "\^Tiile the lighted crystal globe is restricted to night advertising for its best results." Mr. Cole said, "the same truck can be utilized during the daylight hours as a sound truck, equipped with phonograph records and speaking apparatus, in places where existing conditions do not make this form of attention-getter prohibitive. ^Tiere desired, light and sound units may be used simultaneously and for use at county fairs and similar gatherings a portable platform is provided." FOR SLIDE AND SLIDEFILM PROJECTION ri Sueni GUB eliminates recorded gong or squeak. With automatic projector, slide and slidefilm changing is fully automatic. ON THE RECORD DOES THE WORK EDUCATIONAL RECORDERS, Inc. 171 S. Los Robles Ave. Pasade Calif. SCENES THAT NEVER FADE! Definition added . . . fading, bleeding, sweating and rotting prevented . . . sprocket tension reduced . . . renews old film, preserves new. Once processed, no waxing is needed. Fir** times the life of ynur film at a very small tttst — think what you save! Write for full details, proof, and price schedule. O'SULLIVAN FILM PROCESS 5ia4 S.A.NTA MONICA BOCLEVVRD HOLLYWOOD. CALIFORNIA '^ BETTER AND MORE What.'' Showings, of course, when you ship releases at Railway Express extra speed. It means better and surer deliveries, at reasonable rates. For superspeed use Air Express — 3 miles a minute. For service, phone Railway EXPRESS NATION-WIDE RAIL-AIR SERVICE 26 Busineim Sereen