Business screen magazine (1940)

:-**^H* ll' TRAVEL AMERICA A REPORT ON THE USE OF FILMS IN TRAVEL PROMOTION • Early retiRiNS from a mail survey made recently among users of film promotion in the travel field reveal the amazing growth in popularity of Kodachrome. In contrast to increasing production and many new sponsors was the scarcity of prints available. Several sponsors filing survey returns requested that their subjects not be listed because of inability to supply audience requests! But on the whole, the outlook is bright — and adult audiences plentiful for the many aggres.sive users who are turning films into one of the strongest vseapons in their promotional arsenal. A good number of these reports are presented herewith: others will be seen in the.*e pages next month. Oregon State in Kodachrome — shown nafionafly fo oduft groups ♦ The New Oregon Tr^il Iu 2reel — 800 joot subject in Kodachrome 16 mm — inicF and musical background) covers the high spot scenic and recreational attractions of Oregon — Crater Lake, the Oregon Caves. Cascade mountain-lake region. Wallowa mountains, the Oregon coast, fishing. Portland Rose Festival. State Parks. Columbia River Highway, Pendleton Kound Up. Astoria Regatta — these are but a few items that have been assembled into this film. The film is cut short and fast. which adds to its interest and tempo. There are no points where one wails to see Avhat comes next. It is devoid of advertising — other than it creates an interest to see Oregon in the person viewing it. The film was photographed by Ralph Gilford, photographer for the Oregon State Highway department. It was organized and cut by Harold B. Say. director of the Travel & Information department of the Oregon State Highway commission. The film is distributed by Castle OREGON STATE SHOWN IN KODACHROME features these summer skiiers hiking up Mt Hood to new snow (Oregon State Highway Department film). Films. Inc.: also by the Oregon State Highway department direct. By instructions from the owner, the Oregon State Highway department, it is sent only to adult audiences, primarily of service clubs, travel groups, and sportsmen's clubs. Illinois Central Minimizes Ads — A. W. Ecksfein, ytdverfising Ageni ♦ \lCNETTES OF NeW OrLEA.NS AND THE Mississippi Golf Coast is a 10 mm Kodachrome film 856 feet in length. One of the things (so we have been told by the people who have seen the production ) that is so unusual is the absence of Illinois Central advertising. The only credit is at the opening — "Presented by the Illinois Central Railroad." .At the close our trademark is shown. This is exactly what we wish to accomplish to create acceptance in places where other advertising films arc objectionable. The picture opens up in the French Quarter of New Orleans (not a railroad train is shown in the whole production ) showing Jackson Square. The Cabildo. Presbytere. St. Louis Cathedral. Pontalba Apartments. French Market, lacv balconies, wrought ironwork — Modern New Orleans — Huey Long Bridge — Charity Hospital — unloading of banana and coffee boats — liirdseye and wormseye view of Canal Street — (the widest street in the world) — all sports, track meet — tennis — golf — sailing on Lake Ponchartrain — bathing — horseback riding on the levees. Then to the Mississippi Gulf Coast showing Beavoir. the home of Jefferson Davis, the drive along the sea-wall and some of the homes — Biloxi Lighthouse — and the last 100 feet are devoted to deep sea fishing. On February 2, 1941, we placed in circulation another 16 mm Kodachrome picture 956 ft. in length — Mexico RoMANTico — Photograph 0. Barona. Continuity Pancho Scanlan — Narrated by Jean Paul King. N.B.C. announcer from New York — Recorded by Castle Films. This picture, too. contains the minimum of railroad propaganda. \^ e have been told that it is the finest Mexico travel picture in circulation. This production opens in Mexico City with the Zocolo — Chapultepec Park on Sunday with Charros — Modern Mexico City — Bull Fight — Xochimilco — Taxco Market — Native Indian Dances — Fortin — Cordoba — and finishes up at Acapulco. Alaska Railroad's Color Film — produced by Harold W. Snell ♦ The .Alaska Railroad has produced a silent film 1700 feet in length. 16 millimeter and entirely in Kodachrome. The pictures were taken on several trips to. from and in Alaska and cover approximately 20.000 miles of travel. They show the trip from Seattle through the inside channel with scenes at the coastal port cities on the way to Seward. .Also down the Yukon River with scenes taken from its headwaters to very near its mouth. Also from Seattle into Bering Sea through Bering Straits and to Point Barrow. There are portions of the film which were taken from airplanes and the same portions are shown also from land or sea. The film is not loaned but is used in connection with a lecture given bv Mr. Snell. 28 Bustnvfis SereeH