Business screen magazine (1940)

PERSONALITIES IN THE NEWS # One of the comnuTcial film industry's best known personalities. MR. JOH.N STRICKLER. who for over twenty years was an executive of the Jam Handy Organization in Detroit is no longer with that firm but is now associated with the Motion Picture Engineering Company. Detroit, where he is VicePresident. The firm specializes in the design and manufacture of molion picture projection equipment and other special display apparatus. In this work Mr. Stricklers professional engineering background is an invaluable asset to his firms extensive industrial film clientele. Opens St. Louis Office ♦ .Associated Sales Company, of Detroit, has just announced the opening of a St. Louis office. The office, located in the Shell Building, will be under the direction of J. E. JURY. Mr. Jury is also president of the firm. Business Collaborators. Inc.. of St. Louis, who specialize in the production of industrial educational literature. Besides managing the St. Louis Office and handling the contact work in that area. Mr. Jury will assist the creative and technical staff of Associated in Detroit. .Associated also announces the appointment of J. A. MlDOLEttoOD to the contact stalT of the Detroit office. Mr. Middlewood. formerly head of the film department of the Ford Motor Company, brings to Associated a wide background of experience in sales promotion and sales training of all types as well as his knowledge of motion picture and slidefilm planning and production. Roquemore Opens in Buffalo ♦ Everett E. Roqle.\iore. producer of commercial and educational slidefilms and motion pictures, recently established eastern headquarters at 425 Elmwood .Ave.. Buffalo. N. Y., under the name of Roquemore Films. Mr. Roquemore will divide his time between the Buffalo and Chicago areas his midwestern headquarters being located at 127 Keystone Ave.. River Forest, III., a suburb of Chicago, where his business was formerly conducted under the name of The Everett (^o. During his many years of expeirence. as director of sales and advertising for several large national corporations. Mr. Roquemore supervised production and use of numerous films which produced outstanding results in the field. He also writes radio scripts. ^WW? ^mnBB THE "LEAD PIPE" TREATMENT SELDOM FAILS TO MAKE A DEEP IMPRESSION. YOUR SALES STORY NEVER FAILS TO REACH YOUR MARKET WITH MAXIMUM IMPACT WHEN YOU USE THE MERCHANDISING COUNSEL OF MACDONALD PRODUCTIONSTEN YEARS EXPERIENCE IN SALES PROMOTION. • * * HAVE YOU SEEN OUR LATEST SELLING SUCCESS FOR ZURICH GENERAL ACCIDENT 6 LIABILITY INSURANCE ^^^ CO. LTD.? Slide Fi/ms Motion Pictures 737 NORTH MICHIG>«N, CHIC4G0 ♦ DElowore I50I Travel Prevue ♦ Guests in the Photo and Sound. Inc. Little Theater in San Franci.sco recently were executives of the Denver and Rio Grande Railroad. Mr. J. E. CoLRTNEY. .Assistant Traffic Manager of the railroad in San Francisco. C. J. Harbeke. General .Agent, together with Ray DeGiire. the City Passenger -Agent, and their local freight agents. H. E. Jar.man and Everett Nelson. previewed the line's newest natural color film Ruinhnu's End. Joins Springer ♦ He.nkv Ci.a\ Gii'son has joined the staff of ."springer Pictures and v\ill divide his time be twi-en New York and Detroit offices. He will serve as agency contact man on motion pictures and will promote his new process for color slide films which, it is expected, will cut the cost of this medium considerabh . Q 44= PRESENT YOUR MESSAGE TO SELECTED AUDIENCES (CLUBS, INDUSTRIES, CHURCHES, ETC.) MILLIONS ARE IN THE PROCESS .^" OF REACHING BUYING DECISIONS >^ RIPE FOR PICKING ^X<J^READY FOR RIPENING Audiences of substantial buying-power are eagerly accepting motion pictures from the Y.M.C.A. bureau. They regard our films as a source of reliable and usable information. Their confidence Is the confidence you want. Every screen is a demonstration and show window for your product ... an opportunity to implant convincing facts and preferences . . . strategically . . . throughout the mental stages of reaching buying decisions. L. NOW IN DALLAS at 1700 Patterson Ave. As of August 1st. Y.M.C.A. MOTION PICTURE BUREAU NEW YORK CHICAGO D/tlUS UN FUNCISCO 347 MtDIIOII tVE. 19S0. UStUEIT 1700 PtnERSON ME. Ml TUIK ST. 'Jjtmnfnm FOR DEFENSE ! WITH 35 MM. FILMSTRIPS f and PROJECTORS S.V.E. PROJECTOR MODEL G for Large Audiences Powerful 30O-waH projector for jingte-frame tlidefllms. Patented S.V.E Rewind Tak«-Up protects and rewinds film in correct sequence as it is shown. Black with chrome frim: in handsome leattierette carrying case To speed up ernployee training, leading Industrial organizations find sound or silent slidefilms an effective aid. For showing your own training films, S.V.E. Projectors have many exclusive advantages that provide more efficient projection and easier operation. S.V.E. made the first projector for showing 35 mm. filmstrips more than 20 years ago. More than three-fourths of all the filmstrip projectors serving business and schools today are S.V.E. equipment. Write for S.V.E. catalog, which gives full information on all models of S.V.E. Projectors! sociEiy fOR VISUAL EDUcflTion. inc. lOO €flST OHIO STR€€T CHICAGO ILLinOIS \uiiiber Six tail 33