Business screen magazine (1940)

America for peace or for preparedness. Scene: Workmen Ealing There's food for workmen, hungry after a good morning's work. Scene: Family Ealing There's food for your family, and mine, and millions like us. and like these. Scene: Counly Fair There's food when we feel like eating it. just for fun. at the county fair. Scene: Picnic And food for romance. Scene: Ealing in Plane There's food however you like it. and wherever you want it. on the ground or above the clouds. CU: Boy and Hot Dog .\nd for Junior here. Well, he can eat his spinach for supper. can't he? CU: Girl and Milk .And you. young lady, drink yourself a toast to health and a long life. Scene: Army Dislrihulion So that these children may have their chance to grow up in the peaceful way of life our people have chosen, this nation has called its young men into service. Thousands of our citizens have become, temporarily, soldiers. From counters and work benches, from homes and schools, they have come to learn, how they may serve the common defense. Of all the things they have to learn, none will be more important than this: .Any army travels on its stomach. -And Uncle Sam's army can travel on a full stomach. \^'hen the National Guard took the field in its greatest peace time maneuvers, the rations rolled up to company kitchens on schedule. (Cue. KP) Yes. even in a mechanized army. KP still means peeling spuds. Scene: Soldiers Eating Maybe vou've heard that an army lives on beans and corned willie. Maybe an army did. once. .\s a matter of fact. Uncle Sam's nephews in uniform get milk, butter, fresh vegetables and fruit, along with plenty of bread, beef, bacon — and beans. .And all of those things .America's farmers have produced and are ready to produce in abundance. [Cue, Feeding Horses) But the army needs more than food from farmers. Strange as it seems, as armies use more machines, they use more horses, too. Farms raise the horses, and feed them. (Cue. River Crossing) The army's four wheel drive trucks ran take the armv almost anywhere. They roll along on tires in which there is cotton from .America's farms. There's more cotton in tents, in webbing straps, in guncotton, and in dozens of other things the army uses. In uniforms, more cotton, and wool. .And still there's plenty of cotton. (Cue. Cavalry) The cavalry's boots and saddles come from the herds on .America's vast western range. (Cue, Cook Fire) For this young guardsman, eating his tin ration during a pause in maneuvers, and for his family around the table at home. .American farmers have given their pledge of abundance, and backed it up with a national farm program that gears production to the nation's need. Scene: Planes. Tank New ways to defend ourselves against new threats, we must learn. Scene: Plowing to Come New ways of sure defense against the old threat of hunger, of glut and waste, farmers have learned. Scene: Bomber Flight \^"hile America builds strength for defense in the skies, seven million farmers have built strong defense across the nation, backing up the promise of abundance for all that Liberty speaks to the world. Produced and Distributed by the Extension Service United States Department of Agriculture Notes on Production Above: Soldiers at First Army maneuvers .stage a mock battle at Ogdensburg. New York, as Tom Hogan, director-cameraman for the Division of Information. .Agricultural .Adjustment .Administration, runs .ISmm. footage through a Mitchell camera for Plows. Planes and Peace. 17-minute movie produced by the Agricultural Adjustment Administration and the Extension Service of the I . S. Department of Agriculture. Here's More Power for Your Commercial Film Programs Perhaps yours are among the many commercial film programs which need the lightening touch of a rollicking cartoon comedy ... or the audience-building aid of an interesting short feature film ... or additional films to bring the programs to proper length ... or a periodical change of supplementary films to revive salesmen's interest. Broad experience will guide B&H Filmosound Library in recommending ready-made film additions which will contribute most to the effectiveness of your programs. This extensive, up-to-date library offers the finest professionallymade cartoons (many of them in color), plus timely short sound films on a wide range of subjects— often on subjects which tie up closely with clients' business films. A few offerings typical of thousands available are briefly reviewed below. Use the coupon to request complete information and our experts' advice. \ <V>^'" CARTOONS Popular with Every Audience Old Mother Hubbard. Color cartoon which closely follows the nursery rhyme but has a new, happy ending. Jack Frost, Bear cub, rebelling at winter-long nap, has chilly adventures, tinally scoots for the blankets Ataddin and His Lamp. Rags to riches because of a genie. Humorous, color or monochrome. SPORT THRILLERS Films on Every Sport Ski Symphony. Against an Alpine scenic background, experts show how to ski; novices show how wo/ to. Wild elephant Rovndup, Excitement as natives with tame elephants hunt wild ones. Flying Paddles, Champioa kayak paddlers show how^ it's done; shoot * rapids, dams, and waterfalls. Bell & Howell Company. ChicaRo: New York; HoII>T»ood; U ajhinjtton. D. C; Loodoo. £i/. 1907. 1 BELL & HOWELL COMP.^N"^* 1808 Lnrchmunt .\vc.. ChlcaBo. IM. ( ) Plca»c rtfcommcnd flima for •'■woctcnlnt" our proftrama. tDcucrtptlon of proaram*. purpose, Hudlrncc type, antl film dUrrlbutluo mcthoti ihould •ci-i>nip«nv thU r«jur«r.i Send dvtalls on I > cartoon comcdie*; { ) "port ftlms; K. I FlImoioundB. Name Title.. Filmosound "Commercial." choice of maioriiy of commercial usersof 1 6miii. sound tilms. 0>nnpatir.. Address : S I • t • ._. ^. ^«>^;*o_ ^y_ J PRECISION-MADE BY ^eU ofu^ (^c?u^el6 \unibiT Eight i94l 27