Business screen magazine (1940)

im^ o o o o YOU! You who are interested in making sure that industrial films put their message across without distraction from climatic d a m a jf e . wear, scratches and stains . . . you want permanent and effective film protection. VAP.O^RATE BEHER PHOTO FINISHERS OFFER VAPORATE PROTECTION FOR STILL NEGATIVES VAPORATE CO.. Inc. 130 W. 441I1 Sf. New York City Bell t HOWELL CO. 1801 Larchmont Chicago 716 No. La Brea Hollywood SLIDEFILM EQUIPMENT MUSICAL SCORE BY Jack Shaindlin • Have your problem solved by the composer of scores for over one hundred shorts, newsreels and industrial pictures released by Universal, Columbia and RKO. ALSO THE INDUSTRY'S MOST MODERN MUSIC TRACK LIBRARY ON FILM AVAILABLE Eastern Service Studios — 35-11 35th Avenue RAvenswood 8-8300 Long Island City, N. Y. *7Ae PICTUREPHONE for Training, Sales, Demonstrations, Meetings The Only Complete Line of Sound Slide Film Projection Equipment on the Market. Whatever You Need, We Have It. Twenty-Five Exclusive .Advantages. Radically Different. Write us loilay . . . O. J. McCLURE TALKING PICTURES 1115 W. WASHINGTON BLVD. CHICAGO, ILLLINOIS Phone CANal 4914 FROM CAMERA TO SCREEN QUICK! Why take chances? Use and specify Railway Express — the fast, sure service that speeds up speed on films, equipment and promotion material. Low rates. High economy. It pays. -And For super-speeJ use AlR EXPRESS 3 miles a minute. Railway EXPRESS NAT ION-WIDE RAIL-AIR SERVICE For listings on this page address inouiries to Service Bureau of Business Screen, 20N. Wacker, Chicago. BUSINESS SCREEN'S INDEX OF PRODUCTION • The i.ndlstriai. I'hoijl cek's out.^tanding recent contributions to national defen.se training, to both army and navy training materials and for the general public and industrial relations uses of industry show how well the industry has adapted itself to the present era. A growing realization that films possess the power to make understood the problems which industry faces as a result of curtailed and diverted production lines is noticeable in agency circles. Present advertising copy, written to turn away sales from an already oversold dealer field, can hardly accomplish any lasting public relations goods. The story must be told completely and it should be told only to those customers in whom the dealer and. in turn, the manufacturer is interested. Because films can do this job better than any other medium, because they have the power (as demonstrated in the Hotpoint story which is a feature of this issue) to bring crowds to the dealer's doorstep for such a message, they should be used more widely and with greater importance than ever before in 1942. Understanding that the Job of Training and Selling for Tomorrow's Post Ifar Markets is of primary importance to all industry, the film producer will be ready to serve a growing clientele. That he must serve honestly and efficiently goes without saying. Kind Words For a Public Utility It is a stirring story which the Southern New England Telephone Company tells in its new sound motion picture Connecticut Answers. The film shows vividly how the whole state is laboring to speed defense production. It shows also that in Connecticut we have something that is well worth defending. Human activity and natural beauty are skillfully blended in a fast-moving series of pictorial shots. The film is frankly propaganda and is labeled as such. The telephone company points out quite properly that telephone service is vital to defense production. It has a right to be proud of the fact that it has been able to adjust that service so that it fits in with tremendous industrial expansion. The company is trying to keep its employees aware of the importance of the work they are doing. The film shows them doing more than their bit for the defense program. This strikes us as whojly legitimate public relations activity. The telephone company is a monopoly and can, at such times, be arbitrary. But when we see such a film as Connecticut Anstvers. we realize that the telephone is just about as important to the country as the arteries are to the body. We shall try, from now on. not to go to pieces when we very occasionally get a wrong number. — Danhury (Conn.) News-Times. Editor's Note: Films continue to receive a good share of favorable editorial comment on their useful role in the nation's business. If vou see items like this in your local paper, clip them and forward to Business Screen. / MR. PRODUCER — MR. USER — If your product is for 16mm release, check these facilities for sfudio or location • Direct I6mni Recording • Re-recording — 16 +o 16 — 35 to 16 — 16 fo 35 — Sync Transcription to 16 Film • Sync Precision 16 Prefessional Camera • Interlock 16 Sound to any 35 Camera for Sync Shooting • 16 Sync Playback • Hammond Novachord for Scoring, etc. And many other services to enable you to make better pictures at less colt. Write TELEFILM INCORPORATED 6039 Hollywood Blvd. Hollywood, Calif. Gladstone 5748 OUAIITY PRODUCTIONS BLACK & WHITE & IN COLOR S A R R A, Inc. Division of Wttltehall 5ISI -: l( East Ontario Street ■: Chicago SLIDEFILM PRODUCERS! 3-DIMENSIONAL KODACHROME SLIDEFILMS ■from your original stereo transparencies for use in S.V.E. Polaroid Projectors and "Tru-Vue" stereo viewers. color ILLUSTRATIONS, Inc. 152 WEST 42nd ST. • NEW YORK • Phone Longacre 5.9255 IN SAN FRANCISCO . . A COMPLETE SERVICE for Motion Pictures, Sound Slidefilms, and Electrical Transcriptions. IDEAS . . . SCRIPT . . . PRODUCTION . . . EDITING . . . TITLING . . . RENTALS EARNY ST. o o k 2 103 PHOTO & SOUND, Inc. 'r..''. OTHER PRODUCTION SOURCES AUDIO PRODUCTIONS, INC., 35-11 35th Ave.. Long Island City, N. Y. ADVERTI-FILMS, INC., Hollywood, Calif. B. K. BLAKE, INC., RKO BIdg., New York City. BURTON HOLMES FILMS, INC., 7510 Astiland Avenue, Chicago, Illinois. CARAVEL FILMS, INC., 730 Fifth Avenue, New York City. CASTLE FILMS, INC. Offices in Rockefeller Center, N. Y. Also Chicago and San Francisco. JAM HANDY PICTURE SERVICE. Offices in Chicago. Detroit, New York, Hollywood, Wilmington and Dayton. LOUCKS & NORLING STUDIOS. 245 West 55th Street, New York City. 32 Business Screen