Business screen magazine (1942)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THESE NEW TRAINING FILMS By J. W. Barritf* Teclinicol Consultant on Put NEW LIFE Into Your Business Film Program Does your sales or sales promotional film lack "box office**? Have you found it unacceptable to certain groups which should see it? Is it too short to constitute a real "program"? Are your salesmen so tired of seeing it that they don't present it as frequently as before? If any of these handicaps are yours, it is probable that the Bell & Howell Filmosound Library could help you remove them. By carefully analyzing problems and recommending additions of appropriate ready-made films, we have helped many firms make their motion picture programs more profitable. Consultation with our experienced specialists involves no obligation. Use the coupon to request their consideration of your problem. Professionally-made Films for Every Need Filmosound Library offers thousands of Hollywood's finest "shorts" on l6mm. sound film — some of them in color. Prices and rental rates are moderate. Often these films tie up closely in subject matter with clients' business films. A few timely offerings: Ski Revels, Thrilling scenes of skiing, with many pertinent facts on how^ it should be done. Ice Carnival, Figure skating and ice racing. Ensemble of more than 100 experts. Snow Thrills, An omnibus of winter sports: skating, ice boating, dog-team racing, ski running and jumping, and bobsledding. Bowling Aces. Tournament play. Demonstrations by champions. Amazing trick shots by Joe and Mike Falcaro and others. The unbelievable "vibration" shot. Bell & Howell CompaDy, Chicago: New York; Hollywood; Washioston, D. C; London. EitabliiheJ 1907. Filmosound "Commercial," choice of majoriiy ci commercial users of I6miii. sound tUms. BKIJ, & HOWELL COMPANY | 1808 Larchmunt Ave, <;hlcailo. III. | ( ) Ploanc make rftommendtttlonft for removing | the handkapH which Impair the value <.f our | business (tlm program. ir>c§crlptlon of film, pur | pose, audience type, and present film distrlbu | tloD plans should accontpany this request.) | ( ) Send details on FUmosound Projectors. | Name Company Addresa, . . City Title State BSNO 7-«i I PRECISION-MADE BY CBeU ofu^ <^ot4^e/6 V/sual A\i%. U. S. • Thk Fiust Timk 1 saw cine lit lliese films. I thoufilil "Gee! if 1 could have had sonictliing like this in my apprentice training work." A whole Hock of memories wedged themselves into my mind. The time when a young apprentice forgot to keep the tailcenter on his lathe tight when taking a finishing cut on a gear hiank. The gear was scrapped and the delivery of the unit it was made for was delayed two weeks. The time when Sam iiiil mixed in his reading of an angle and set the rompound to the wrong degree. The time when the ajiprentice who was cutting a spur gear, got mixed in his figuring for the dividing head, and had half a tooth left over, when the cutting was done. Those Painful Me.mories Or the time when . Oh, well, let it go at that. V^'hy take the time and energy to recall all the.se things: they are all too familiar and too painful to every instructor who has struggled with the prohIcms of getting the students to comprehend the importance of such socalled unimportanl details. The pictures are here now. to take the place of the old lahored. tiring, and liresome work at the hlackhoard. or with a pencil and paper at the machine, or perhaps with a piece of chalk on the floor, or on the side of a convenient casting. Those trials and failures of the past have now crystallized into a new tool that will help many instructors over those old leaching hurdles. Ammatio.n Spicks Action Speeds, feeds, and cuts, on each machine: the care and operation of eacli machine: the various uses of every important part on each machine; the shape, care, and use of culling tools: use of the micrometer: the vernier: and man\ others, are all shown in action on the screen: action sj)iced with animation. Perhaps my feelings when I saw this first picture can liest he realized if I tell you of the events leading up to the occasion of the showing. I had written the original drafts of this picture, together with otiiers of the same, which Mr. Urooker had translated into motion picture parlance. In company with other men who. like myself, had spent all their lives in the machine shop, and long hours and much energy in explaining all these various things to the hoys, the shooting script and the commentary had been gone over Office of Education with a lliie-tciollied analysis and a critical viewpoint. We had made certain that every movement in the picture, and every word in the commentary, was the right movement and the right word. Careful study of the original analysis had disclosed many things that should he shown in the pictures — so many that it was necessary to scatter them throughout several pictures. Tlurefore. certain ones were allocated to certain films. We Begin "".Shootlnc" Then the shooting began! .Now dont get excited. The word ■"shooting" has no reference whatever to gun play, as it is often portrayed in our Hollywood movies, nor does it connote any accomplishments of our Navy gunners. It is simply one expression of many in the jargon of camera men. There were many others in this specialized field: Shutters, doors, screens, kleigs, and what have you. .And thus it went from day to day. Something new each day: something difterent: new problems coming up all the time: and the film was growing into something. 1 kept wondering all the time what it would be like, especially since I had been assured many times over that it would not be like anything 1 had ever imagined, when writing the original draft. And so what? Finally the day came when we were to see the assembled rushes. I was so excited I could scarcely keep still, and there was an uneasy feeling in the pit of my stomach. "What will they be like" was the one question on my mind. We were ushered into a brilliantly lighted room. Presently the room was dark, then the pictures began to come on the screen. I was electrified and amazed. W hat had seemed to be a prosaic piece of mechanism in the form of an engine lathe had. by the magical powers of the camera, and of light, been transformed into a thing of beauty with a glamour all its own. far removed from Hollywood. It's .All On the Screen There were the movements of the operator, slow and deliberate, yet true to shop actions: one of my early experiences as an apprentice was unfolding before my own eyes: the voice of the commentator * • * • Fortiu'rly Sul>i-n'isnr nf .Iff'rcntices. H'estiiiijhnusc lilcc. & Mfti. Co.: author of "The Care & Offmtion of Machine Tools (John llall-m/) ."Machine Tool Operations" (.4. T. S. 1940; 800 pp.) 32 BuHiness St-rfPit