Business screen magazine (1942)

•if Burton Holmes Films. Incorporated, has recently completed two soiind-on-film pictures for The Upjohn Company, manufacturers of pharmaceuticals. Kalamazoo. Mich. These two subjects are available in 16mm only, and each has a running lime of appro.ximately thirty minutes. "First Steps in First Aid" ♦ This picture, made in cooperation with the United States Bureau of Mines, is an outstanding film on tlie subject of First A\(\. It shows both what should be done, and many things that should not be done in typical accidents to civilians. It teaches correct methods of handling the victim, controlling onlookers, directing assistants, and providing as much comfort as posible to the victim. Full instruction is given in first aid fundamentals such as transportation, control of bleeding (both arterial and venous), treatment of shock, and artificial respiration. The circulatory system of the body is sketched and pressure points are demonstrated. The use of antiseptics, first aid treatment of burns, and how to handle fractures is discussed and demonstrated. This film is available for use by the general public through the United States Bureau of Mines. Burton Holmes Films. Inc.. and The Upjohn (Company. ■"Indiistrv for Health" ♦ This picture is ideal for showing to general audiences such as schools, science clubs, and other similar organizations. It tells the story of pharmaceutical research and manufacture. The film is free from commercial exploitation and is intended to be a means of conveying some idea of the effort and care needed to produce a fine pharmaceutical. It moves interestingly and rapidly through such fields as chemistry, pharmacy, bacteriology, pharmacology, endocrinology, and nutrition, all of which are embodied in an industry whose purpose is improvement in the health of a nation. Wesfinghouse In the War ♦ Motion pictures showing ^ estinghouse production of implements of war have been made with the sanction of Army and Navy authorities. The film, entitled /TV Shall Win. is designed to show as much as pos,sible about miracles being performed on the production line without revealing military secrets. Show Ordnance Work At the Westinghouse Elevator Company plant in Jersey City. N. I« FILMS THAT SERVE AMERICA KEEN AND EAGER FOR HIS PLACE AT THE FRONT, this young West Pointer learns his trade thoroughly as scenes in the new Castle Film production. "West Point — Symbol of Our Army" depict. J., manufacture of mounts for rapid-firing 1.1 inch anti-aircraft guns is shown. Toi-R Company Plants After "sliooting" at the Elevator plant, manufacture of vital war weapons at other Westinghouse plants was filmed. The picture, soon to be released for national showing, will be shown first to Company employes, then will be available for schools, clubs and churches. Soundmasters. Incorporated, is the producer. Wesf Point feature Is Released By Cosfle Films ♦ \ timely, new 16mm motion picture that will be of particular interest to educators is ITest Point — S\mbol uj Uur Army. The picture has just been released nationally by Castle Films. A Wartime Document Through the direct cooperation of .Academy authorities. Castle camera crews were able to make a film record of Vi'est Point in wartime. This picture shows the classrooms and laboratories of ""The Point" itself, and describes the theories and ""book learning" which the cadets are taught are applied in actual field maneuvers under battle conditions. Replete With Tradition This picture has captured, to. too. the traditional color and glamour of Vi est Point. It is not difficult to imagine in the trim ranks a future general of the caliber of WRITE A LETTER TO A SOLDIER OR SAILOR is the theme of this scene from the new P.Tramount-produced NAM short. "Postmark U. S. A.," now releasing via Modern Talking Picture Service. Inc. Grant. Lee. Sherman. Pershing. and| Mac.Arthur. as we see the cadetel march into the great mess hall O) trotting on the double to theiri classes at the military school. Timely and Important Col. Meade Vi ildrick. now station-i I'd at the Academy, has this to say about the film: ''If est Point — 5)7nhoi of Our Army will be readily accepted by projector owners everywhere. Today, with millions of Americans serving in our armed] torces. the training and philosophy, of the leaders of our .Army arel matters of first importance and vital | concern to the entire nation. This] film represents a thoroughly up-lo-j (late, fast moving pictorial review of a \^ est Pointer in the making."; "Vt e feel that this picture repre-l sents an outstanding contribution' to visual education in our countrv' and is especially timely, in view of the present trend of the educational world to conform our peace timej traiiiinff to meet war conditions." ! "Posfmork" a Top Short * Paramount s Educational Film I Division mustered the ace pro-i ducers of its popular one-reel films' to turn out a short but snappy, new 10-minute opus entitled Posl-i .Mark — U. S. A. X^'ritten by onei of Paramount's leading scenario; writers. John Herman. Post Mark. — U. S. A. presents a refresh-: ing approach to a subject which , is of personal interest to every .American whose father, uncle, son or friends are out on the firing lin. Contributing greatly to the success this short .should enjoy is the direction of Leslie Roush, '"Oscar" — winning director of onereel films for Paramount, and the excellent camera work of George \^ ebber. whose treatment of Leslie Roush 's preference for interesting lighting and camera angles is particularly well handled. \^'hile the cast is not a well-known one. all contribute ably to the smoothness and high (piality of this picture in the handling of their individual roles. Important supporting if not starring roles in future full-length pictures can be foreseen for John Hudson. Richard Irving and Jacipieline Gately. who play the leading parts. Now Showing in The vtres It was shown for the first time in preview to over 4.000 of the nation's leading manufacturers and businessmen attending the War Congress of .American Indu.stry at New York's X^aldorfAstoria, and is now being released to thousands of top-run and neighborhood motion picture houses throughout the nation. 16mm circulation follows. Visual Kiluvatiitn fur Yivlorfi I