Business screen magazine (1942)

ijoilrliialiiiii ))iiiposes in the armed forces, a in war industry, show immediate results (iir vice-versa ( in I "roup morale and attitudes. Such I emotional factors are measurable I in plants only in tangibles such as I lower accident rates, increased proi duction. better employee relations ' ,ind less complaints about general .^ii.liliiiris. I'attkhn ipf iHt 1 L Ti i;k riiis two-fold and parallel devel I. ril of the visual medium in th-' '(I fences and war industry is III lo have lasting effects on iiiing operations and in the field liinnan relations after the war. ' i-led men and olTicer personnel i-ed to these new media will k to employ the7ii in peacetime 'M|ialion<. riicN will demand III id their school systems as well 11 their own business and indus I pursuits. Manv officers trained hi' production and dissemination nijccted training aids will help \isual industrv meet the vast liallenges of the po^^twar world. ill' language of the screen is ualional. (Canada and Britain had parallel developments in fighting forces and on their Ml' fronts. Some cd th^ tech liipics and results achieved might well be enmlati'd by our own government agencies. Chinese. Russian and Spanish are familiar tongues in the recording studios of American him producers, both in the armed services and also commercially. VrcTORV Is Olr Business In the title words of a recent inspirational industrial film. Victory Is Our Business now. The hour of Europe's liberation is at hand — the basic training of our fighting forces now faces the great test expressed in the armed forces visual production goal : Got to be damned sure no boy's ghost will ever say. "If your training program had only done its job. ..." Confident in ihc llinrcuighiiess of the program to date, training men are looking ahead to the equally great task of -securing the peace in lands abroad and in the reconversion of men and industry at home. Lessons learned iti three years of inlensi\'e production of vocational subjects have been added to the experience of two prewar decades already amassed by established industrial film companies. Against the hazards of flood-tide buying of postwar dealer and sales training films is already arising a sensible evaluation of the mcdimn. Brili$<li 1;% ar PlanlN Show Filing i( I he significant recent .Academy \».ii(l and ot!>er honors to the 'iillsh-produced Desert I iclory are iili.ilivi' of llie interest and wideI'li.id use \', liich England has iiliic\ed with films. Tunisian Vic"1. sequel to this war epic, will ill he shown in .■\merican theatres ■ tlic first joint feature production I'.rilish and American armv film I'm 111 the war plant circuits of il.tin. meanwhile, comes interest1 data about the successful and Ic-pread emplovment of pictures .1 variety ol purptises. hf-se films have fulfilled a vaiif purposes. Some were meant • ■:■ a tribute to the workers and 11 inspiration to other groups, like ijihl .S7i//V which shows the girls in gov ernment ordnance factor y iiietly going about their midnight )bs. ("It made me feel 1 wanted to in a factory," said a woman ofI iid cil the Ministry of Information lien it was first show n. 1 Others ere meant to inform the public and Iract attention to special needs. -e Jane Broun Changes Her Job, Hich told girls how thev could get erial government training for )rk in ainraft factories. Others were meant to help convince the industrial workers of the importance and worthiness of their jobs. An unforgettable film of this kind was Builders, in which a man at work on a factory construction site pauses, with a trowel in his hand, to argue the point with an unseen spokesman. A whole series of films has been concerned with factory welfare and health measures. In Welfare of the Workers, Ernest Bevin himself speaks, to give final point to the message, about the importance of the workers' health. Wartime Factory makes this point even more thoroughly, indicating health as the key to efficiency. Welfare Films Most Usefii. One of the most striking films of this kind is Eating at fVork, in which the whole business of organizing a factory cafeteria is shown and explained by a capable, businesslike manageress, who takes you behind the scenes and lets you see everything, from the cutting up of the vegetables to the meeting of the management -and labor committee. The importance of factory canteens to the war effort is well known, and I PLEASE TURN TO THE NEXT PACE I c Will* W tirkiTK^iiirr ili€' Faf'l.«« ..J I VISUALS INSPIRE WORKERS TO WAR RECORDS Workers and their empioytr m a Canadian war iilaiir ItallN Him THE SCREEN TAUGHT WAR SKILLS IN CLASSES ■unihi'r l-'iri' itm 17