Business screen magazine (1944)

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mmMm®^ iprnmiK^ MSimi®®^ Organization Cliart for a Successful Film Program Ij^ YOUR MOTION PICTURE — perfectly produced and edited for tempo and purpose. ^Q PRINTS OF THE PICTURE, allocated to regional 16mm film-exchanges — available for any company use or audience location within 24 hours — preview facilities in each exchange. (^ A THOROUGH UNDERSTANDING by your field organization of the value and objectives of the program. fa NATIONWIDE PROMOTION including descriptive folders and request cards distributed to your employees and dealers to make it easy for them to offer the film to their local schools, PTA, church, labor and community organizations. l^ EXPERIENCED BOOKERS in each film-exchange with an intimate knowledge of all audiences in their area to arrange for show dates and booking schedules. (^ MODERN FILM-EXCHANGE FACILITIES with trained technicians to handle film inspection, cleaning, maintenance and shipment. \^ CIRCULATION CONTROLS) including booking confirmation to audiences — advance notices to your branch managers and headquarters — show reports with audience reaction and attendance — monthly circulation reports. Ij^ A MAILING DEPARTMENT organized so that teacher guides and supplementary literature arrive in the proper hands in advance of each showing scheduled. UIODERN TALKING PICTURE SERVICE, INC. during the past fifteen years, in cooperation with American industry, OS perfected these distribution methods and film-exchange acilities. Our acfivity is exclusively film distribufion of sponored films. Modern's 26 regional 16mm film-exchanges are deliverig mass circulation in the millions and selective distribution 1 desired quantities for over 50 of the oldest and most experinced industrial film users and advertising agencies in the United States. Modern is geared to give you the same control and keep you as well informed as if it were a departme.tt of your own company. Your field organization, distributors and dealers will be free to do the necessary promotion job if you relieve them of the specialized job of film maintenance and exchange management. Our exchanges can act as your own Film Library address under your own name if desired. Wrife for full particulars MODER]\l TALKING PICTURE SERVICE, IIVC. HEADQUARTERS OFFICE 9 ROCKEFELLER PLAZA, NEm YORK 20 MID-WEST DIVISION OFFICE 142 E. ONTARIO, CHICAGO II JMBER SEVEN • VOLUME SEVEN 1944 15