Business screen magazine (1944)

Case Histories: ADDITIONAL REVIEWS OF .\ 1 « rR()(,K\M\ OIL INDUSTRY RELATIONS Sponsor: Shell Oil Co. Film: Prospecting for Petioleum. Producer: George Pal Produclions. ■k Use of a new medium in ihe commercial film is shown in the George Pal Puppetoon soon to be released on Prospecting for Petroleum. The film, a one reel Technicolor production for the Shell Oil Co. is both educational and entertaining, with very few commercial "plugs." The picture is designed lor schools and all general audiences, dealing as it docs with a subject of such general interest as the earth's reserves of oil. The film presents the facts about petroleum. How the war has depleted our supph. and the supply throughout the ivorld, and as a result prospecting for petroleum reser\es has become a highly scientific procedure. Pal's puppets are well known to theatrical audiences. They appear, without wires or strings, against miniature backgrounds. Each figure is separately car\ed for each action, and the process, while producing an air of reality, involves a great deal of production time and effort. While this is Pal's first commercially spon sored picture in America, he has a background of commercial experience. His first motion picture use ol the puppets was in Europe before the war, where in his studio in Holland he produced Puppetoons for major European advertisers. This film is the first of six public service films planned by Shell on the petroleum industry. Each film will be an entertaining educational presentation of some phase of oil production, and may include live action and cartoon sequences as well as the puppetoon technique. Simmons sliinus "A New Way to Better Sleep" RETAIL SALES TRAINING Sponsor: Simmons Co. Film: A New Way to Better Sleep. Producer: * To push its new electronic blanket, the Siiiunous Co., of mattress lame, has released a new 16 mm sound film, A New Way to Belter Sleep, aimed at dealers, the public, and as a good sales-training film tor retail stores. The film shows a typical housewife telling licr husband about a new blanket she has purchased, how comfortable, sate, and easy to operate it is. Before she bought it herself, she had to be convinced by superior salesmanship tliat tlie product was a good one. The film handles technical explanations of ihe mechanism in the blanket with clever animated drawings of the electrons controlling the blanket's heat through the end-table regulator. It is already being shown to dealers, and will be available fcH' free distribution from John G. Roemer, Simmons Co., 1 Park .^ve.. New York 16, N.Y. PUBLIC ^lEALTH EDUCATION , Sponsor: American Cancer Society. Film: The Traitor Within. Producer: John Sutherland Productions. * Purpose of this one reel Technicolor film done in cartoon animation is to eliminate superstition, ignorance and fear about cancer. The picture illustrates what cancer is, how It begins and develops. The symptoms and warning signals are given. It allays fear by pointing out that much can be done about cancer if it is caught in the early stages, and il ihe family physician, a specialist or a clinic is consulted at the time of the first suspicious svmptoms. WHEN YOU BUY A FILM DEVELOPER DON'T FORGET THE ^M QUESTION FONDA FILM PROCESSING EQUIPMENT DIVISION No film developing machine is .iny better ihan its drive mechanism. That's why it's so important to ask plenty of questions about this vital feature. And that's why the Fonda Developer is your best buy . . . the only processing machine with the patented Fc/mla driving prifKtple for regulating film tension. Fonda not only welcomes comparison with any other developer but invites particular scrutiny of its exclusive driving principle. Your Fonda machine will process any type film at almost any speed range. —55 mm, 16 mm, culor, black and white, positive, negative, reversal or microfilm. STAINLESS PRODUCTS Sales oHice: 6534 Sunset Blvd., Hollywood 28, California • Factory: San Diego Jr. J", 36 BUSINESS SCREEN MAGAZINE i ft