Business screen magazine (1944)

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Reel News ♦ As part of a piiblii relations program, The Ford Motor Company throiigli |. Waller Thompson has commissioned Transfilm to produce three sound color films designed to show the beauties of travel in the United States. The films will be distributed to Ford District Offices throughout the country, who will make thein available to schools, clubs, churclies, conventions, and local groups. Transfilm has completed the fust of the sound color films. Men of Gloucester. Other titles to be produced in this program are Pueblo Boy and Southern Highlands. Indiana Visual Aids Grant by M. L. Stoeppelwerth ♦ A gift of $1800 has been made to Indiana University by the Indiana Visual Aids Company of Indianapolis, through its president, M. L. Stoeppelwerth, for the purpose of employing graduate assistants to undertake studies on the correlation of films with the more widely taught subjects in Indiana schools. Professor L. C. Larson, director of the audio-visual center at Indiana University, will supervise the work. European Production Up According to Paul Cherney ♦ Paul Chernev of Cinefot International Corp. has just returned from an extensive tour in Europe, visiting the photographic industry. He covered England, France, Belgium, Holland. Denmark, Sweden, Czechoslovakia, Italy, parts of the German Occupation Zone and Switzerland. Cherney reports that the European photographic industry is making considerable strides even though prices in most markets are still far above our own domestic level, primarily on account of artificial exchange rates. The German photographic industry is definitely on the wav again and it is just a question of months until German photographic conunodiiies begin to flow into worUl markets. r OPERADIO MANUFACTURING CO PRESENTS THE NEW designed for . . . • SALES TRAINING • POINT-OF-SALE SELLING • EMPLOYEE TRAINING • VISUAL EDUCATION The most dynamic sales and training aid in America'. EXPLAINETTE "100" is the sound-slide film projector designed to reach eyes and ears and put your story over instantly! And note this: The low-cost EXPLAINETTE "100" is truly portable, truly easyto-operate. Film, screen, and unit fit in one handy case — exclusive "Thread-Easy" film guide reduces loading and threading time by 50% — unique fingertip-film-advance really simplifies operation. oPERADio SOUND SLIDE FILM EQUIPMENT "Thread-Easy" film guide simplifies loading and threading of the film. An exclusive feature found only on the EXPLAINETTE. Simplified, easy-to-operate lever for advancing of film. . . with control panel at your fingertips. v> FREE! PIN COUPON TO LETTERHEAD > OPERADIO MANUFACTURING CO., DEPT. BU-11, ST. CHARLES, ILL. ( ) Send free, illustrated folder on the Explainetle "100". ( ) Have your representative give us a free demonstration. NAME ADDRESS . CITY STATE ^ HOW ABOUT YOUR SHOW INSUR.\NCE? ♦ Don't lake n chance on a poor showing of your well-produced fihn. .\ well-trained projectionist can add innnensely to the success of the program. Easy-to-iinderstand lessons and iliagianis are presented in Business Screen's ",\udio-\'isual Projectionists Handbook". 1947 Edition now in preparation! Order your cop\ today at onh $1.00. from Business .Screen. 157 E. Erie. Chicago. II. NUMBER EIGHT • VOLUME SEVEN • 1944 37