Business screen magazine (1944)

I'MTED WORLD FILMS FORMED BY I'MVERSAL. RANK AFFILIATE. FOR 16MM FILM OPERATIONS Cm i>\i 1 I wii s H. 1k\m ^ 4 l'i>i Illation ol a luw cuinp.im. I'liiiid W'oi'Ul Films. Inc.. for iht |)iM|)i)si' of piodiuiiiji and disli il) mill!; Hi nnn cniciiainincnc. iilucaiional and itli<;ious (ilnis was annouiuvd last nioiilh by \. |. IJhinilKii". piosidtiil ol I'nixcisal I'iduns Cloinpain. liu. In annouiuinu; tlii' foinialion 111 I'nitrd World Films. Inc., a wholh owned snbsiiliarv ol I'nivcrsal Pidmcs Ciompany. Inc.. it was disclosed that the cmiic non theatrical library of the Bell an<l Howell Company, known as ihe Filmosound library and comprising (iOOO subjects, has been purchased. In addition to the film library, tile entire operating personnel and branch offices in Chicago. New York. Washington, and Los .\ngeles. together with the dealer and agency contacts of the Bell and Howell distributing system were translened to United WOild Films. AFFlt.lMIl) WITH |. ArTHIR R.WK l'ni\ersal. already closelv affiliated with the J. -Arthur Rank Coinpanv in the distribution of its general product in this countr\ through the lecent merger of Universal and International Pictures, will now become the primary distributor of the J. .Arthur Rank non-theatrical product in the United States. Chairman of the Board of United World Films is Matthew Fox. who will occupy this post in addition to his duties as Executiye Vice-President of Uniyersal. Col. James M. Franey is President, and will devote himself to the coordination of all activities of the business. The key executi\es of the company are William F. Kruse, a member of Bell and Howell Company for the past seventeen years, and Edward L. McE\oy, present head of Universal Picture Company's Short Subjects Department, as \'ice-Presidents. Edmund L. Dorfman is Vice-President in charge of Production. Franey, a Colonel on General 42 Kisenhower's stalf during the war, was .Assistant Chief ol Stalf lor Personnel and .\dminisiration in ihe EIO. He supervised the (lis ti ihiiiiiiii ol t lUei lainnuni .mil Mainiug lilnis to llic troops, lie u,is awarded ilu Distinguished Sir\i<e .\Ied.il l)\ the U.S. Ciovernmenl. the Legion of Honor ami the Croix de Ciuenc with I'alin li\ I he French, and ilu ()iilii ol the British Empiie bx (.reat Britain. Prior to his milil.'irv service. Franey specialized in business ad ministration and management. KrISI'. a ili\l\l \l IT-R.\.\ Kruse was with Bell and Howell's Film Division sime I'.l^'.l when he esiablisheil the Fdiua tional Division, and lour vi.iis later assumed ihe inanagiiiitiii ol all lilni matters lor the lirm. In \\Ki'\ he was loaned to the U.S. I )r|i.ll I UK Ml I il I lit I iiu I ioi to (il\rlop |MUiiiis loi \ isu.il puseiil.ilioii loi ilu National Park Servile. (aiiKiiilv he is |)resideiil of the .\llied \oii-'I'healri<al lilni Associalion. and is on the govrniing board ol ilu film (Miiiiuil ol Aiiui iia. I'komim n I i\ I II \1 l\|il M KV .McFvov has lierii piodiuii .iiul manager ol short subjects and noiitheatriial operations for Universal Picluies C^oinpany for the past three years. For fifteen years prior to thai he was Eastern and C.iii ■JJU" ... a completely integrated photographic service for the production of sound motion picture films ... for industry and education. Recording studio, editing, animation, and laborotory facilities... for other film producers and photographic departments of other industries. Superior 16mm. duplicates with or without optical effects, . . block and white or full color. Write for further information. • Sound Stage of 8,000 Sq. Feel • Recording Studio with Seven Channels • Lab Capacity of ] 12,000 1 6 mm. feet per day Producing films by (he 16 mm. method for 1 5 years W 11 I I \\i I-. Krise .nil. Ill Salts .Manager for RKO. Doiliii.in has been president ol ilie .American Institute of Motion I'ii lints sime Id.'iS. and has |)roiliiittl iii.iiiv oiiistiinding lllms, among which were Law Film Classics, Nobel Science .Series. Literalure .Series, and Presidential Series. He also originated, wrote, protliitcd and (United the (lallup Poll lllms, released internal ionalIv. .iiitl produced liliiis In liiitheraiKe ol the war ellorl in cooperation with the U.S. Dei)artments of State and Navy. Dorfman has also produced theatrically for Paramount PiiHires. and has written, proclucecl. ,incl clirec led lor Coliiinhia Pic lures. i .Atlas Production Volume I'p According to Studio Head ♦ .Ati.vs Et)t c ation.m. Fii.Nt Ck),\ti'ANY has more business in production or on order than at any previous time in its thirtythree year history, according to Robert B. Wesley, Presiclent, Much of this is repeat business according to \V'esley's statement. Some of it is production for new clients who have become interested in the services of the company since its recent refinancing and change of ownership. X'isual training programs are in progress for companies such as Orange-Crush Company. and Furst-McNess Companv. who are important users of slidefiims in their training programs. Other .Atlas prcjduclions are in various stages of process for leading organizations and business concerns such as the Hot Dip Galvani/ing .Association, Goodman .Manufacturing Company. Phelps Dodge Copper Products. Duncan Electric Company, U. S. Bureau ol Mines, Sinclair Oil Company, Official Sports Films .Service, The National Retail Haidware .Association, National Dairy Council, __ BUSINESS SCREEN MAGAZINE