Business screen magazine (1944)

I HK BUYERS GUIDE TO I 111 LA I ESI IN AUDK ) MSU \1. 1(^1 ll'Ml N I Wti.coMii. i'.ht: wii.ii new wonders will iliis \c;ir biinji liDiii llic lUsij^iRi's bc-iuhcs of iliis loninuinilalions iiuluMiN? IManuccI bv nianiials aiul labor shortagis in ' 1(). visual i(|uipiiioni nianiilacturtrs look to the new year for better things. Prices rellcctins;; increased costs and lower ])lant efficiencywere uniformh high. 15ut demand was e(|iiall\ ijrial lor better products. liiisiness and industrial users nieauwhile were calling on the inueiuiitv and foicsighl of [irojector designers lor lighter, simpler but et|uall\ elledive eipiipment soon to be needed in thousand-fold units all over the world. Retraining of sales and distributive workers for jobbers, wholesalers, retail outlets and service stations would be a major task lor HM7-S. Projector design and |)rodu<tiou lines would have to step along to meet this vast market opportunity. Business was also preparing to show its own new products to millions of potential users in competitive markets. It is on the lookout for a myriad of projection devices for counter, store, window and other display and demonstration purposes. 1946 was better forgotten. Hail M/! .New Opaque Projector Takes Full 71/2" X 10" Page Material ♦ Ch.^rles Bfseler Comp.\nv, New York maker of projectors, has aiuiounccd the Model OA3 Opaque Projector which features a 71/2" X 10" copy opening. This opening more than covers the average printing surface of a standard 8i4" X 11" sheet. Bfski.i R MoDFi. 0.\3 opfiqur projector described abiwe lakes a jiill jiage of material for training, fnomotion and other business uses. liquq)pid with an IS" local length lens, the Model 0.\:) will lill a siiiiii ol ,")i 2 X 7 feet to 11 \ 1,-) liet. .\ self-locking device enobles copv platen to be locked open in various positions for easv nisii lion 111 lopv. 1 wo all.ic li nieiits lor holding (opv are provided. I'he 0.\;i is 23" long, T>" high, 12" wide and weighs l^i/i pounds. It operates on either .\() 01 DC. 120 volt current. FE.\TURES OF THE NEW MITCHELL 16MM CAMERA Grapliu illustration of the Mitilirll \lhnin Professional Camera shoii's features similar to the $omin equipment. Mitchell Unveils New 16mm Professional Camera ♦ Meeting field demands for a high-quality precision built professional 16mm camera, Mitchell Camera Corporation has announced the new Mitchell 16mm Professional. Designed as a faithliil counterpan ol Mitchell's famed 3.5mm "big brother", the new camera is little drffercnt in design or operation. The smaller camera incorporates the same "rack-over" device, the same type of focusing telescope and view finders. It may be used either as a silent camera or double-S)Stem sound camera. A quick-shifting four-lens tur ret, a hand dissolve with miniature shutter and a combination matte box and sunshade unit are other Mitchell features included in the new "16" professional. The movement is a double cam type: one cam actuates the pulldown mechanism and the second cam operates the pilot pins. It may be operated at normal or high speeds. Production of the new "16" is being carried on in a new 6-acre plant near Hollywood where the elite of production and ciiiematographv reccntiv paid their re spects at an unveiling ceremony. rile Corporaiicin has also aniiipuiuid pi. Ills lor a high-precision lliiiiiii piolessional projector. 10 be lollowed into world markets bv a liiiiim camera and projector I'll .iinaleur movie makers. (Icivirwv \\ Imiisikv I'losirR 1 lit iic-w piocliic 1 .iiiuounceiiiciu bioiiglii 10 iiiiiul ilie colorlul and energetic career ol cinema-pioneer Cieorge .Mitchell, lounder and inventor. IWentvsix years ago. .\Iiiclic:ll opened a small workshop am! lacioiv in Hollywcjod. His enlrv into ilie licld came at a time when llicker and imperfection was still a great obstacle to screen <|iialilv. .\ iliorough. iiiclic iilous 111. in ablv i'i{iiippc'cl wilh nice hanical skill, Mitchell lust of all designed a camera thai would be easy to operate. One ol his develophients was the "rack over" device. With the advent ol sound, Mitchell soon offered a self-contained "silent" camera not requiring "blimp" or other sound-elimination contraptions. Constant cooperation w^ilh film makers and users has been the rule of the .Mitchell organization on both design and jjroduction lines. Other Iti.viM Features Noted 1 he new 16mm camera holds 100 feet ol film and incorporates a bucklet trip that stops the camera motor in case of take up failure. Mcjtors are available for high-speed operation or work in conjunction with sound and background projection. • (Below) Two Views of the new \6mm .Mitchell Professional shoieine, some of the features described. BUSINESS SCREEN MAGAZINE