Business screen magazine (1944)

explained ihe new dexice lo the assembled editors. The insli iimcnt is "loaded" with Hi mm. rilm, anil photograplis aie made at regidai intervals. Imniediaielv after exposure the lilni is subjected to hot ehcniical solutions. .\t a temperalure of U(l degrees Fahienheit. processing is completed in nine seconds! .\ext the him is pulled automatically into the projection system of the same machine, cooled and dried and projected within 1 5 seconds of exposure. GENER.\L ELECTRICS ANNUAL RESEARCH REVIEW SHOWS TELEVISION PROJECTION DEVELOPMENT The Lektr.\ Splicemaster "16" just anntiiinced by Lektra Laboratories. Int., Xew York, offers something new in automaticallytimed film-ifelding for better and faster splices. Cementing and scraping are said to be eliminated by tlie dei'ice. Features a built-in editing and x'ieiving light. ♦ General Electric, in its annual sunniiary of research accomplishments, reviews its new Synchrolight film projector, 16 nnn. and S'> mm., for use in television siu dios. The number of moving parts in tele\ ision projectors has been materially reduced by using the principle of pulsed-light source in place of the customary shuttered source. ♦ ()l iiiierest. also, is the GE clectionic newspaper, delivered b\ electronic waves rather than by I he local newsbov. Four 9(/2 x linch pages of text and photographs can be relayed from FM broadcasting stations, received by home or office recorders in a 15 minute broadcast, and the printed p'ages then pass out of a, slot in the to]) of the receiver. .\ window is provided in order that the subscriber may read the pages while they are being recorded. The newnewspaper will be put on trial soon in several metropolitan centers. ♦ Two new GE tubes have been developed for television receivers, one of them a direct view type which has an ion trap to prevent screen burning. The other is a projection-type tube with a reflective metal backing, designetl to improve picture contrast and delail. The coating acts as a corona shield. Rear Projection Screen Specialist ♦ Translucent screens from one inch square up to thirty by sixty feet are now available from Fowler CoMP.wv, 750 -S. Wabash .\ve., Chicago. Fowler's "Klearcite " screens for rear projection, rephotographing, trick shots, tel e\ ision. etc. are individualh made and inspected to meet the clients particular requirements. ricture Recording Fills Orders ♦ Production lines on new slide and displav projection ecjuipment are getting under way at Pictirj Recording Comp.v.nv. Chicago, according to announcement from chief sales executive William French. Line features both oi tdoor and indoor display units as well as general slide and slidefilm equipment. (.Above) two views of the new Victor 16mm reel arm extensions. Victor Reel .\rm Extension^ Provide a 50-Minute Show ♦ X'lCTOR .A.NIMATOGR.APH, DaV enport. Iowa, has announced the development of new reel arm extensions making possible the use of 2,()00-foot reels on its standard 16mni sound projectors. Extensions are easily installed and sell lor only 75c per set. 2.000 feet of 16mm provides approximately 50 minutes of show. FOR SMOOTHER OPERATION The DP 300 The DP 300 will make your sales presentation program a simple routine, because anyone can operate it. Sensational refinements in design by precision craftsmen have eliminated mechanisms which have heretofore complicated the use of a slide and slidefilm projector. It is the easiest of all units to operate, for only the DP 300 has Simplified Controls. See your dealer or write for descriptive circular 125. Focus-Finder automatically • Gear-driven wheel tilts unit centers slides. up and down. Micro-Focus knob focuses • Controlknob reverses slidewith micrometer exactness, film safely. Prices: With 5 Anastigmat Lens Without Case $77.50. With Case $86.00 (5" Anastigmat Coated Lens $6.00 extra) THREE DIMENSION COMPANY 4555-59 West Addison St. Chicago, III. 'PROJECTORS WITH SIMPLIFIED CONTROLS" NUMBER EIGHT • VOLUME SEVEN • 1946 47