Business screen magazine (1946)

DISTRIBUTION (FOR 28 YEARS) Nation Wide or "Cut to Fit" Under the Personal Supervision of Frances and C. L. Venard PEORIA 2, ILLINOIS For over a decade. pione«rs in Scratch Removal, Rejuvenotion, and Preservafion of old, new, and used film. Continued patronage by leading buiiness firms, univerilties, film libraries, and other film users, attests to the successful results we dre achieving in processing their 16mm. 35mm, Originals. Kodachromes, Negatives and Prints. for full iniormaflon. wrlfe for bookie* BS. «Y RAPID FILM TECHNIOI K INC. 21 W. 44th St.. N.Y. 19 POSITIVE FILM PROTKCTION 0*1^ -^wa AtVi Pciin-Navv llesearch: « (CONTINUED IlioM I'AOK K) I (ill l>l<i('k-aiul-\vliitc |iri>(lui'liiiii. The Care and Use of llaiul Tools — Wrenches, and ii gciicral infcirinatioM ly|M' color prodiiclion. Snakes. Six px|)(Tiiiii-ntal versions were )>rrpared: lli< liase or eoiilrol filni: a repetition version (two prints of the l)ase film spliced for projection in continuous succession; a "persistent questions" version with niultipleilioice questions inserted everv 32 -econds: a "persistent slatenients" \ersion with reinforcing statements inserted each 32 seconds; a "mediuin questions" version, containing everv ahernate question of the "persistent questions" film, so that there was a question every 64 seconds: and finally a "inediuni statements" version with every alternate statement of the "persistent statements" film, thus presenting a statement every 64 seconds. Using 3,039 tenth-grade students of seven Pennsylvania high schools in the study, analysis was made of tlie test scores of 1.332. consisting of 111 hovs and 111 girls of each of six schools. After a motivating introduction a list of the more difficult words in the Wrenches film was read aloud, and then the film was projected. For the questions versions the projected questions were answered on special sheets during the showing, with eight seconds allowed for each. The incorrect alternatives faded from the screen, leaving only the original question, the number of the correct answer and the correct answer. The special answer sheets were not collected: the students did eH4ce. Of the fifteen U. S. films awarded prizes at the 1951 international Film Festival in Venice, the two produced from scripts written by our staff won first and second places in their class. Sc/ilpti /^if 0e4^e4ie QnxiKxIUuuU 709 ATLANTIC BLDG. THE COMPLETE FILM WRITING SERVICE GUARANTEED ACCEPTABILITY 930 F STREET NW If WASHINGTON 4, D. C. • EXECUTIVE S94I * IN NEW YORK, ENTERPRISE 6S3S -k their own grading. The slali-mi vi-rsions diil not rerjuire llli^ sludi participation. lininediateU after I showing of the Wreathes film I test booklets and IBM answer she> were distributed. Thirty-niinui. working time was allowed on ea V test. Then the entire procedure w repeated on the Snakes film. Kn weeks later the students were gi\ the .same tests again, to measure tention of learning. Conclusions anil Aiiiiliialioi Proved was the efTecliveness mere re|)etition to increase leai ing by film showings. For 1m boys and girls and with both filn iten:s not specially emphasized I either questions or statements Wi usually learned better when jh sented twice in the repetitive \c sion than when shown in anv of (i other versions. No version mai tained the uniform superiority the twice-shown original film. T' results of the retention tests pi alleled those given immediatel While material generallv w; learned better when emphasized 1 either statements or questions th; when shown only once without >■< phasis. all differences were siii, and scarcely seem to justifv the i ■ of insertion of statements ai questions. NOTEWORTHY PICTURE Two Law Enforcement Training Films Mode for FBI by Byron * Two law enforcement trainii films produced for and under I' direct supervision of the Fkdrk Blreai of Investigatio.n are tl ■ two-reel subjects Defensive Taclu — Your Personal Weapons and .1 i rest, completed by Byron, Inc. \)\ tribulion is restricted to agent I police and other law enforcenn 1 fhcers. Prize Cartons Pass in Review * Paper cartons at their best ai (lenionslraled bv the winners in th l'^.51 coni|)etition conducted by th Foi.DiNc; Papkr Box A.ssociatio i)K Amkkica in a color and soun ^lid film made for the a.ssociatio liN the \ri.\s Film Corp. The till is Cream of the Carton Crop. Training Film for Underwriters * \ Iraiiilri^ liliii ( oMi|)li'le<l for th Linon (ienlral Life Insurance Com pany by Bert Johnston Productions Inc., is The I ein Is Rich, 27-minuti motion picture. SPLICES NOT HOLDING? Try Jefrona All-Purpose Cement! Write for frfp uimple Camera Equipment Company 1600 Broadway. N. Y. 19, N. Y. 50 BUSINESS SCREEN MAGAZI.M