Business screen magazine (1946)

Bund Masters Begins TV Series ♦■Mil M> Masters, Inc., New York, i bfguii (irniliKtiiin mi a seru's TV film c-.iiiiiiHTiials fur Hi K UN tlirniigli the Yniiiij; & I{ulii I ageiirv. William Forest Cruucli xwutivp producer. « • • Elaban and Howell Named to P)niote TV Sales for Paramount ♦•'■ :\\lul.M TkLKMSIoN i'ltDUlCInc., New York, has anil the a|i[M>inlmeiit!i of Bl KT vN asilireitor of |irograiiimiiif; I produelion and JoilN llowKl.l, director of sales and nierchandisMr. Balahan previously headed ■ lint's TV film department liii llotvell was a inerchaiidisI • \iMiili\e with the compainI of both men will he to ohlain to film properties, to proii ' I V programs and to sell these ] <L't.iins on a national, regional al liasis. . announced was the resigna \^ of George T. Shupert. for ■ -' director of commercial oper who has left the compaii\ III a new association in the I lele\ision. « « t> Srra, Inc. Makes Series of TV Cmmercials for New York Bank man\ personal ser> ices of ijsi National Bank of New ^'k > lime to life in a new series lit 2<)-second TV film com lU produced liy Sarkv. Inc. Ling animation, the first threi inmercials stress the importance 1 saving wisely for future needs •living bills by check. live-action coinmercials comI ;■ llie series, using a simple, di' I .i[i(>roach to show how practital I — IMS use the bank's checking ac' nil and personal loan .■wrvices. 'i:;li James. Milton Cross and Dan 'ur arc the narrators. Olin A. Saunders, Dean Coords and William Shallow of Hewitt, Ogilvy. Benson & .Mather, Inc., supervised during production at Sarr.i's New York studios. Stock Shot Division Formed by Sterling Television Company ♦ Icirinaliiiii of a ~rpar.ilc slock shot division of Sterling Television Co., Inc., has been announced hv Saul J. Tirell, president of the company. Named to heati the new unit is HiciUKli CvUl.TON. former National Screen Service edvertising executive. The stock shot division will draw upon Sterling's two million feet of general film material for sjiecialized backgrounds catering to TV stations. TV producers, advertising agencies, film producers and other film users. SjKM-ial emphasis is being placed on film footage adaptable for sports, news, conmiercials and live show backgrounds. Cataloging and classification of subject matter has been under way for several weeks anil requests for specific film footage are given immediate attention according to Mr. Carlton. In addition to performing the usual functions of a stock film library, plans are being formulated to service TV stations on a contract basis. Jerry Fairbanks to Tell Story of Transportation for Fruehaof ♦ Tra« iii^ the >tor\ of American transportation. The McCurk Way. a public service-information picture III be sfionsored bv Fruehauf Trailer Co.. has been siheduled for filming late this month by Jkhhv Kairhanks PRoniCTIONS in Hollywood. The special .'^O-niinule video and commercial film is being s<-ripted by Leo S. Rosencrans. Another great name on the list: HOTPOINT In sponsored film distribution, the trend is to • I<l«'<il lectures because Ideal gives more bookings per print — at lowest cost. Id«al Ptcturvt Corporation, D«pl. B-113 65 E. Soulh Water St . Chicago I. lllinoit Budweiser Sponsors Film on Horses ♦ \ new |(l-minute sound motion picture on the famed team of eight Budwcis<>r world champion CKdesdale horsi-s has been sponsored by AnheuserBusch. Inc.. St. Louis. Premier-Hordcaslle produced the film; distribution is via Modern Talking Picture Service. ^jumtdcUi PROTECTS YOUR FILM! FILM SEPARATOR RACK Ttic ideal filing and storage unit for Film Libraries. Tlie Seven Tiers of Separator Rack tiolds 250-400 ft. 16mm reels. Many models to ctioose from. For complete Film Equipment ; Film Cabinets Projection Tables Rewinds Editing Aids Splicers Reels-cans Write for FREE Illustrated Catalog. PRODUCTS CORPORATION 330 West 43nd Street New York )8, N Y. Depend on WINN SOUND ENGINEERS for SALES and SERVICE ON ILLUSTRAVOX SOUND SLIDEFILM PRO.IE( TORS \X inn \s\\\ )civr .i lilirr.il tr;i(l('-in al Iov» .inri* on any nij r h i ii r l o \« a r d t llir |iurrh:i«f of any mnkr nr modrl IlluftlraTox Sound Slidrfilni Projrrlor. Why not trade in your old RKirliinr now for ihr nrw llluftlravox. thr projrrtor lh.it'* rrudy to roll in lr*« ill .in ^ minulr^. W inn Smnd (In^inrrr* r«n oflrr on«* day wr^ir** for rrpair* on nio*l niarhine*. Kor fii»l rffirirnt •rrricr *rnfl vour nrxl rrpair yoh lo uiw. WINN Sound Engineer* 1703 W. DIVISION ST. CHICAGO 22 BRunswicli 1^545 fMBKR \ 1 1 I 1 M K 1 i . I •! II