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of the twenty current motion pictures for business, representative of Sutherland professional quality and craftsmanship.
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Each of these films portrays a different segment of American business . . . Each is a major film communications assignment of a leading industrial organization . . . Each is marked with the Sutherland concept of creative balance: the professional presentation of business philosophy, policy and information through adherence to the rigid criteria of top-quality professional motion picture production.
Today, enlightened executive management knows it is a fact that when people are exposed to any motion picture, unless they are interested and entertained by it, it is unlikely they will become informed, and almost certain they will not be persuaded.
The business film which does not have creative balance, does not have the Sutherland touch.
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BANANAS? SI. SENOR . . . Vnited Fruit Co.
The Company's integrated operation of production, sliipping and marketing is portrayed in this 14'2-minute full-color film, designed primarily for dealer information, sales promotion and for distribution to educational institutions as a tangible demonstration of American industry in action. LIVE-ACTION & ANIMATION
THE CONSERVATION STORY
. . . Richfield Oil Covporation
Thomas Mitchell tells the story of the vital importance of conservation of America's natural resources, with special emphasis on the irreplaceable resource— oil. Original music for this 26-minute Technicolor motion picture was composed by Les Baxter. LIVEACTION & DIAGRAMMATIC ANIMATION
THE DRAGON SLAVER
. . . E. /. duPont Company
Designed for presentation to employees and their families, this 19-minute Eastman-color graphically and concisely shows what the DuPont Industrial Relations Plans are, how they work, and their benefits to the Company's personnel. Nine different programs are presented in continuity with an entertaining story. ANIMATION
THE LIVING CIRCLE
. . . I'niterf Friii( Company
Stressing the importance of economic interdependence between countries of the Western Hemisphere through trade, communications and understanding, this 14'2-minute motion picture graphically demonstrates that "peaceful trade and communications between nations is the law of survival." LIVE-ACTION & ANIMATION SEQUENCES
BEHIND YOUR TELEPHONE BILL
. . . American Telephone & Telegraph Co.
This 17-minute full-color film was designed to help AT&T solve a vital public relations problem and, at the same time, clearly explain the purpose, function and operating method of a new electronic development. An excellent example of the clarity with which an intricate process can be portrayed. ANIMATION & LIVE-ACTION
16mm prints of these films are available on request through our New York office, for executive screenings.
Jolin Sutlierland Productions, Inc.
201 North Occidental Boulevard Los Angeles 26. California Telephone: Dunkirk 8-5121
33 East 48th Street
New York 17. New York
Telephone: Plaza ;)-18~5
BUSINESS SCREEN MAGAZINE