Business screen magazine (1946)

the mark of excellence in commercial films GATE & MCGLONE films for industry 1 521 cross roads of the world hollywood 28, California Synchronous Motor Drive for 16mm Projectors Especially designed to drive all Bell & Howell, Ampro and Victor 16mm projecfors at synchronous speed. The synchronous motor drive can be instantly attached to projector and taken cfF at any time. No special technical knowledge required for installation and mounting. The synchronous motor drive is complete with baseplate. Cannon plug for coble and power switch, and a set of reduction gears. \} rite for more tletails and prices Also availoble on special order. Synch. Motor Drive for all Simplex 35 mm portoble projectors. ONE YEAR GUARANTEE! Immediate Delivery Available at leading dealers, or direct. CINEKAD ENGINEERING COMPANY 763 Tenth Ave. New York 19, N. Y. PLaza 7-3511 DESIGNERS AND MANUFACTURERS OF MOTION PICTURE-TV EQUIPMENT %tnti tor free folder of illustrofed Motion Pictvre and Audio-Vitvot equipment monulactured by Cineltad RIGHT Off the HEEL: icoM'iM i;n I ROM I'AGt; twenty -eight I People Partnership" on September 11 had representatives of all principal lines of business. Hepresenting the motion picture medium was, you guessed it. \. Frank Freeman, rhairman of the Motion Picture Association. Since Mr. Freeman's people are entertainment film makers with a big stake in foreign markets he \\as only doing his dull, . But their films have been among the worst offenders in our overseas relationships and are not likely to improve in today's hard-sell market. How about having at least one representative of the films that realh help Americas position all over the world? Our industrial films are good enough to serve all of Western Europe: our medical and science films are eagerly sought. Wake up and count us in on "People to People Partnership" and we'll help vou get something done. » » » Personalities on the Production Lines + Al _\irt) Productions. Inc.. in .Manhattan. Gerald Hirschfield has been appointed director of ])hotography. He has also been made a partner in the firm. -t^ Rainbow Pictures. Inc.. of Miami. Florida, has appointed Frank Brodock as general sales manager; Oscar Barber is chief editor and Willard Jones is in charge of production, according to \^'alter Reese, president. ' » i! * A New Public Relations Firm Issues Some Comments on Communications' Future •¥■ Forecasting a very vigorous economy in the next two decades and increasing intelligence among the buyers. E. Jerome Ade and Robert L. Bliss, public relations consultants, have made pertinent remarks in announcing the new firm of Ade & Bliss. Inc.. which will provide general consulting services in the field ( principal offices, 60 East 42nd St.. New York City I . Quoting Mr. Ade: "Business managements and institutions both here and abroad will have need for greater effectiveness and new ideas and techniques in public relations to help market and n)o\e the products which the new age of electronics and automation will develop. Buying and thinking habits of the public will change, business acumen will be strained to meet the rigid tests of consumers and the public relations practitioner will have to be a prime mover for the new markets, new ideas and new products of the future." Says Mr. Bliss: "The old wa\s of conmumieating are being superceded. Not onl\ must we find better methods to hurdle traditional language and folkway barriers between national groups, but with miles reduced to miimtes — by improved transportation and conmiunications media — our products, services and ideas can and must move faster and more elficienth tf) be timely and useful. Public relations will be challenged to find more effective techniques to meet the demands. " If the economy does increase in vigor and prosperity is tempered with greater buyer prudence, advertising and public relations professionals will, as Mr. Ade and Mr. Bliss anticipate, have their work cut out for them. This augurs an increasing opporturiil\ for the audioI CONTINUED AT TOl' ill IVCINC PACEI EKT OME FOR THE FEW WHO DEMAND THE FINEST Ektachrome Processing Duplicating Film Strips Dye Transfer Prints color illustrations inc. PRESer>JTATIOrsI PHOTOGRAPHY BV SAfSIDAK 4 EAST 46 ST.. NEW YORK. MU 8-2460 O'-' PRINTING PROCESSING ' RECORDING All 1 6mm motion picture and 35mm slide and fltm strip service — radio transcriptions 224 ABBOTT ROAD EAST LANSING, MICH. 76 BUSINESS SCREEN MAGAZINE