Business screen magazine (1946)

The BLSmEKS lilllEElV BDiiLsliiilf A Number ok References on various phases of fibn production and use are available to the sponsor and producer of audiovisual media. These references include primers, analytical and critical studies, handbooks and manuals. \'olumes listed below are available by mail order from the BUSINESS Screen Bookshelf service at our Chicago editorial headquarters. Recommended as particularly helpful among the works on production are: .Vmerioan Cineniatographer ♦ Hand Book and Reference Guide, by Jackson J. Rose, American Cineniatographer. ( Ninth Edition), 331 pages: Basic facts on photographic methods, materials and equipment. (S5.00). USE ORDER NUMBER 101 16mni Sound IMotion Pictures, ♦ by W. H. Offenhauser, Jr., Inter-science Publishers, Inc., 565 pages: a manual treatment of 16mm production, useful to the professional or amateur. (811.50). USE ORDER NUMBER 103 Handbook of Basic Motion Pic ♦ lure Techniques, by Emil E. Brodbeck, McGraw-Hill Book Company, Inc., 307 pages: \ statement of film production fundamentals. (S6.50 1 . USE ORDER NUMBER 105 The Recording and Reproduc ♦ tion of Sound, by Oliver Read, Howard W. Sams & Co., Inc., 800 pages: A competent and thorough examination of sound recording in its several phases. ($7.95). USE ORDER NUMBER 106 The Technique of Film Editing, ♦ compiled by Karel Reisz, Farrar, Straus and Cudahy, 282 pages: An analysis of film editing problems by 10 experienced film makers as compiled by Karel Reisz for the British Film Academy; guidance for film editors and television directors. ($7.50). USE ORDER NUMBER 108 Prc|i:iralioii and Use of Audio ♦ Visual .Xids, by Haas and Packer, Prentice-Hall, Inc.. 381 pages: Instructions and suggestions on the effective preparation and use of visual-aids. (86.65). USE ORDER NUMBER 109 The Dollars and Sense of Busi ♦ ness Films, by the Films Steering Committee of the Association of National Advertisers, 128 pages: Analysis of the cost and circulation records of 157 sponsored films. ($5.00). USE ORDER NUMBER 301 TELEVISION BOOKS ♦ Here are four useful new books on creati\e and technical aspects of television now available from the Bookshelf at costs noted: The Television Commercial, by ♦ Harry Wayne McMahan. A practical manual on television advertising. Shows how to create better commercials, both from the advertising and film production vie^vpoints. Hastings House, 175 pages. (S5.00). USE ORDER NUMBER 204 How To Direct for Television, ♦ edited bv \\ illiam I. Kaufman. Down-to-earth information and advice on the directors problems in live television production. Nine top TV producers tell their own stories. Hastings House. 96 pages. ($2.50 1. USE ORDER NUMBER 205 Staging TV Programs and Com ♦ mercials, by Robert J. Wade. A handbook aimed to help in solving the physical production problems of "live' television programming. Hastings House, 210 pages. ($6.50) . USE ORDER NUMBER 206 Audio Control Handbook, by ♦ Robert S. Oringel. A complete, authoritative handbook on audio control in all types of broadcasting. Hastings House. 141 pages. ($6.50 1 . USE ORDER NUMBER 207 DETACH AND MAIL WITH YOUR CHECK TO; BUSINESS SCREEN BOOKSHELF 7064 SHERIDAN ROAD • CHICAGO 26, ILLINOIS Pleose ihip the following Vindicate by number): -Total amount enclosed $_ •tome— ^irm or SchoolAddreu NEW A-V PRODUCTS: I (ONTINUED FRO.M PRECEDING PACE) in 16 and 3.")inni widths, has a finigrain, wide-latitude emulsion whii li permits high quality results under a wide \ariety of outdoor or induur lighting conditions, particularly under "existing light" situations. The speed and latitude of "Su))erior" 4 are said to be such that, in the field of photographic recording of instrument data, ordinary instrument panel illumination is adequate for picture-making. Suitable for television film production because of its long tonal .scale, "Superior" 4 will be available from du Pont Photo Products district offices located in major cities throughout the country. # * It * Explosion-Proof Color Light for Mine Photographs Developed ■¥ Ue\ elopnient of a culur-corrected explosion-proof light for safe use in coal mine photography was announced recentl\ by the Bureau of Mines. I nited States Department of the Interior. First of its kind to pass the Bureau's rigid testing schedule at the Central Experiment Station. Pittsburgh. Pa., the light can be manufactured without license by commercial firms, said Bureau Director Marling J. Ankeny. Lamp Is Color-Corrected Incorporating several unusual features, the air-cooled unit developed by the Bureaus ElectricalMechanical Research and Development Section uses a special 1.000watt lamp designed by General Electric Company engineers at Nela Park. Cleveland. Ohio. It permits the taking of color photographs without correcting filters and connects directly to permissible-type mine lighting s\ stems as no unit is approved by itself. By using the Bureau's lamp, motion picture and still photographers now can take pictures anywhere in a mine, ivhether classed gassy or nongassv. Director Ankenv emphasized that the unit is a floodlamp and is not equipped to use flash bulbs. May Open Other Hazard Areas Because of its -afely features, the lamp also could be employed in taking pictures in many areas normally forbidden to photographers because of explosion hazards: however, its developers point out that the lamp has only been tested for methane gas and coal dust hazards as found in coal mines. One of the most dillicult problems Bureau researchers encountered in designing the light was to keep all exterior surfaces l)elt>u the 400" Above: R. J. James, Bureau of Mines el Irical engineer, takes meter reading explasion-proof ligfit developed at Burec Pittsburgh, Pa., research laboratories for ci mine photography. heat limit specified in Bureau li ing regulations. This was overcor by using a fan to circulate air in-i the housing and equipping the alu inum shell with fins to spr cooling. The entire unit weighs 25 poun and resembles Hollywood-type lam used in studios. Where to Get the Details Persons interested in details construction of the light shou write the Branch of Electric; Mechanical Testing. Health ai Safety Activity, Bureau of Mini 4o00 Forbes Street. Pittsburgh 1 Pa. Bureau researchers now are mmi ing on a unit designed for safe ii of flash bulbs in coal mines b cannot predict when this device \i be readied for the long series permissibility testing at the Centi Experiment Station. 1956 "Accident Facts" Issued by National Safety Council ♦ Facts and figures on all types • accidents — industrial, traffic, hon farm and school — are contained the 1956 edition of the Nati.pn Safety Council's statistical ya book, "Accident Facts." now a\,i able. Twenty pages of the book ai devoted to occupational accidrii and provide factual background i< an industrial safety program. 1 1 iiiforinatiiin could be used in ll ile\elnpment of safetv films as \\i as in the jjreparation of speerln articles and other campaign mi'di. The yearbook includes a detail' list of accident rates by major ii ilustr\ groups, charts showing lli accident trend during the past i years. Off-the-job accident prc^i lems. unsafe acts and unsafe i "i dilions contributing to permam i impairments and deaths and olln topics are covered. The 96-page "Accident Facts i priced at Sl.OO a single copy. !■for quantities. Inquiries should li sent to the National Safely Couiic i 42.1 N. Mirhigan .\ve.. Chicago 1) City BOOKS Will BE SHIPPED POSTPAID IF CHECK ACCOMPANIES ORDER