Business screen magazine (1957)

1. TO REDUCE FILM COSTS DRASTICALLY If you have prints in your film library that must be "junked" because they are scratched, dirty or damaged in some way — what do you do? Do you buy new prints which may cost up to $150 a print? Here is a better solution! Your prints can be RAPIDWELD-ed — cleaned, scratches removed, and damages repaired — at a very small fraction of the cost of purchasing new prints. 2. TO MAKE YOUR PRINTS LAST FOREVER . . . If you purchase or have new film in your library it will be damaged (scratched) before long, even from the most normal usage. Suppose an additional coating could be placed over the emulsion side before use, do you think your picture would be protected? ... Of course it would! RAPIDTREAT, our protective coating, will retard and resist scratching. If at some time in the future, your film does get scratched, "The Film Doctors" can easily remove the coating and imperfections . . . replace it with another coating . . . and return your print like new. 3. TO SOLVE YOUR FILM PROBLEMS . . . Rapid Filni Technique, specialists in the science of film rejuvenation, has been solving film problems for laboratories, producers, film libraries, television studios, educational institutions, industrial film users for 20 years. "The Film Doctors" can assist you with your film problems, restore your prints to original screening quality, and prolong the life of your film. D Write now and ask us about our Free Offer .„..u........ FILM TECHNIQUE 37-02 27th St., Long IsSond City 1, N. Y. A-V Climbs in U. S., Canada via Projector, TV Set Upswing "¥■ III tlie L'liiletl StiUes there now is one 16 mm motion picture projector for every .320 persons, according to Department of Commerce reports. There were a reported 47.000 16mm sound projectors manufactured in 1954. A reported 75' , of all U. S. homes have television sets — 20',i of New York s homes have two sets. A tabulated 216 of the nation's 447 TV stations now are equipped to rebroadcast network color ajid 77 stations can originate colorcast. Canada is coming up fast with 49% of its homes equipped with TV sets. In Toronto, 73% of the homes have TV sets, in Montreal 73'(' of the homes have TV sets. H' Skahan Coordinates Films as New API Creative Head ♦ Donald R. Skahan has been aj)pointed Director of Creative Activities, and Floyd F. Ackerman has been assigned the duties of Advertising Supervisor of the American Petroleum Institute's Oil Information Committee, according to an announcement made by H. B. Miller. executi\'e director. Mr. Skahan has been on the API staff since 1951 as Production Supervisor. In his new position he will supervise and coordinate all activities relating to editorial production, research, publicity, advertising, and the film program. Mr. Ackerman joined the API in 1953 as supervisor of the emploxee information program, and a year ago also assumed the responsibilities of the film program. Prior to 1953 he was associated with public relations departments of The American Cyanamid Company and Tide Water Oil Company. He will contiime to supervise the employee information and film programs. 9' Wondsel, Film Producers Prexy, A Pioneer in "Sound-on-Film" ■^ Harold E. \^ondsel. recentl\ elected as president of the Film Producers Association of New \ ork. helped teach motion pictures to talk. A 39-year veteran of the industry, Wondsel pioneered as a sound-on-film editor. Now president of Sound Masters. Inc., and vice-president of National Educational Films. Inc.. Wondsel started his career as a laboratory technician in 1918. Remaining in Harold E. Wondsel this phase of the business until 1926. he acted as a free-lance editor of short subjects, then was chief film editor with the Fox Educational Department for one year and with Fox Movietone News for three years. It was at this time that Wondsel helped Fox to pioneer in the development of sound on film. In 1931 he became assistant editor of Pathe News, and was appointed editor-in-chief in 1932. He resigned in 1937 to form Sound Masters. Inc. While with Pathe News, Wondsel helped form the Newsreel Theatres, Inc.. with which he was connected in the capacity of vice-president until the sale of this firm in December. 1949. He has been president of Sound Masters. Inc. since 1943. 9.' Business Screen Circulation Jumps ♦ The largest two months in paid circulation revenues for Business Screen were recorded in December and January as circulation increases reflected greater business and industrial reader interest in this publication. The largest paid circulation of any business photographic publication is reflected in record advertising totals of this current issue. B!" Each year since we began producing our distinctive TYPE TITLES we have served an everincreasing number of the world's leading producers There must be a reason ! KNIGHT STUDIO 159 East Chicago Avenue, Chicago II, Illinois 78 BUSINESS SCREEN MAGAZINE