Business screen magazine (1957)

My name is N31330220H. I was bom in a big house in Washington, but at the time of this story was vacationing in the budget of a leading advertising manager. One day. in comes tlie first man who was able to quote an immediate, complete guaranteed price for a film. This was such a relief to my host that he gave the man a contract, and I was made part of it. At last! A movie career. With some other young bucks, I traveled across town to an impressive studio, not fancy, but what activity! It was really exciting . . . until they told us what we'd have to do. Then I got worried. Produce a half-hour Narrative Drama in full color with dialogue, cast, and all the trimmings? There just didn't seem to be enough of us. But we of the Treasury Service aren't taught to flinch. And we had plenty of help. Those film fellows worked day and night to squeeze every little mil out our fibers. We were budgeted, cost-controlled, hard-bargained, rebudgeted. Oh, my aching greenback! I never worked so hard. But we did it! What a picture! What awards! I was a star! What results! So. Six months later where do I wind up? Back in the budget of my old host the ad manager. "My. what a fat. strong dollar you are," says he. "You returned your investment, old chap, so off to the studio with vou acain." Five pictures later, I can tell you one sure thing. These producer fellows have really put business films on a business basis. It will be a happy, healthy day for your film dollar in these longgreen pastures at UIIFILMS, II. 329 East47th, NEW YORK CITY 17 P.S. You know, you could do me a favor. Frankly, I am getting a little worn for this strenuous work and, well, I've had my eagle eye on the pension fund over at the phone company for some time. • Now, if you wanted to learn more about the value you can get here, if for example you were to pick up the phone and call . . . colleci . . . well, it might cost these film fellows a dollar See? Anyway the number is MUrray Hilt 8-9325. 1957 FILM COMPETITION FIFTH ANNUAL COLUMBUS FILM FESTIVAL Sponsored by The Film Council of Greater Columbus Wednesday and Thursday April 17 and 18 The Southern Hotel Deadline for Entries: March 10 Festival Categories Business <£ Industry: Job Training, Sales Promotion and Training, Industrial Relations, Public Relations and Industrial Safety. Travel: American and Foreign. Informational-Educational: Children's Films — Primary, Intermediate, Junior High, Senior High, Geography and History; Science: Miscellaneous; Films for Television; Conservation, Gardening. Home Improvement and Agriculture. Thi.s year Health, Mental Health and Religion have been included in this category. Home Movies: Entries for Columbus and Franklin County only. This is a new category and will serve to increase local attendance at the festival. Chris Columbus Awards will be given to winners in the categories of Family. Gardening & Flowers, Home Animal Scenes and Vacations. Cultural Arts and Tlieatre: Feature Motion Pictures, American and Foreign: Art Sculpture, Painting, Home Art Hobbies, Music, Play Production. E.xperimental films. * * * Entry: Film producers and .sponsors are invited to enter any films they have produced during 1954, 1955 and 1956, provided the films have not been entered previously in the Columbus Film Festival. Entries should be accompanied by 3x5 cards (for preview committees i noting: color or black and white: running time: brief summary of film'.s content. Films will be judged by professionals in the various fields. Entry fee per film is $3; ?5 in case of a feature picture of 80 minutes or more. Entrant also pays roundtrip postage on films. Companies are invited to send literature for lobby display and poster art. ^ * * Screening Schedule: Wednesday, April 17: Screening in all categories i six rooms on mezzanine). 1 to 5 P.M. Dinner break. 7 to 11 in the evening with a cofl'ee break for all sections at 9 P.M. This is open to both exhibitors and patrons. Awards: The Council awards but one certificate for one film at the Award Banquet. This certificate is made out to the spon.sor of the film. If the producer desires a duplicate certificate made out to his company, a five dollar fee is charged. The sponsor of the film can relay this information to our oflTice prior to the festival in the event a film is chosen for an award. Thursday. April 18: There will be no screening on this day. The Festival Award Banquet will take place in the large banquet room of the Southern Hotel beginning at 7 P.M. 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