Business screen magazine (1957)

REVIEWING STAND: TWO IMPORTANT NEW PICTURES When the Dactnr Goes to CDurt "The Medical Witness" Opens Series Interpreting Legal Medicine A \e\\ MuTiiiN Picture in the -^"^ field of legal medicine was given its world premiere at the Annual Clinical Session of the American Medical Association, held recently in Seattle. Washington. The film. The Medical Witness, was presented by tlie Wm. S. Merrell Company in cooperation with the American Medical Association and the American Bar Association. Pro Above: a juror is confused by the doctor's medical jargon. duced by the Medical Division of Dynamic Fihns, Inc., The Medical ff'itness, 30 min., b/w, is the first in a series of six motion pictures dealing with the subject of Medicine and the Law. Material for this series was obtained from actual cases from the files of tlie Law Department of the American Medical Association. This series of films dealing with legal medicine was developed liy Sol S. Feuerman. head of Dvnamic's Medical Division, who recognized that medical testimony is required in from sixty to eightv percent of all cases litigated in American courts, and that new and \ital problems concerning both the legal and the medical professions have arisen from this situation. He set about exploring this comparatively new area of interest to the medical world, and prepared the outline for a motion picture on the subject. Support was found for his Below: fhls doctor's testimony is precise, easily understood. project from a regular client, the Wm. S. Merrell Company, one of the nation's leading pharmaceutical manufacturers. Lnder the sponsorship of the Merrell Co., the original idea for a single film v\as developed into a series of six motion pictures. Endorsement and cooperation was received from both the American Medical .Association and the American Bar Association, who realized that these films would make a realK important contribution to their professions. The Wm. S. Merrell Company undertook this project as a service lo the AM.\ and the ABA, to provide them with teaching tools in an area of tremendous importance to |>hysicians and lawyers both practicing and in colleges. With these two organizations backing the distribution of the film, several hundred prints will soon be in service. It is significant that nowhere in The Medical Witness is it indicated or implied that the film is an advertisement or direct public relations presentation for the Wm. S. Merrell Company or any of its products. The Merrell people have recognized that the adroit handling of this series will give the AMA and Above: cross-examination leaves a doctor confused and angry . . . the .\BA an audio-visual package of immense value to them, and at the same time insure the sponsor a positive public relations attitude unrelated to any direct or indirect "sell'" contained in the film. The Medical Witness discusses the importance of proper preparation in the presentation of medical testimony in the courtroom. It is the story of a railroad worker who brings to court a suit against his company for injuries sustained in an occupational accident. In absorbing dramatic scenes, the film t CONCLUDED O.N PAGE 193) Scene from Career Day — a Traffic Department instructor is shown assisting student operators during their Initial training. "Career Day" in the Bell System New Film -for Feminine Audiences Shows Telephone Job Benefits Sponsor: .\merican Telephone and Telegraph Company. Title: Career Day, 22 min., color, produced b\ Owen Murphy Productions. ■¥ One of the most important tasks facing industry today is the constant recruitment of new workers to replace emplo\ees who have mo\etl up the ladder or on to other jobs in the expanding economy. Item: The aircraft companies animally spend millions of dollars on recruitment advertising — not only in such obvious media as newspaper classified sections, but often in general magazines. T\ and radio. Item: the president of the Chicago Chamber of Commerce ajipeared in New York recently to actively urge New Yorkers to come work in Chicago, where 517.000 new jobs will have to be filled in llie next five years. Faced with such competition in the labor market, the Bell System companies are bestirring themselves lo explain the advantages of a telephone company career to the thou Below: Susan tells high school audience why she chose telephone career for her future. sands of young women needed every year as o])erators and clerical help. One important tool in the recruitment campaign is the new film, Career Day, which will be widely shown in high school vocational guidance programs. The film goes something like this: Susan Chase, graduated from Above: assistant ,:'. e operator conducts girls on tour of building. high school a vear ago. returns to her school at the request of the vocational guidance counselor to tell a group of girls about her job as a telephone operator. Susan plays the dual role of a telephone operator and narrator of the film as she discusses her new" career with the girls. -As Susan relates her experiences, the film goes back to the day she was hired and traces her actions to the present day. Susan is seen in the employment office, and the film follows her on her first day on the job as she tours the building. It shows a glimpse of her initial operator training and. finally, describes an unusual incident that occurred (CONCLUDED ON .NEXT P -\ C E I 7TH ANNUAL PRODUCTION REVIEW 159