Business screen magazine (1957)

(CONTIM'ED FROM PRECEDING PACE I during her early days as an operator. A factual film, it is designed to attract high school graduates to the operating job through an attractive presentation of the nature of the job. general qualifications required, the friendly work environment, and promotional opportunities. Career Day is a handsome color film, made with full production qualities to appeal to its high school audiences. It has been custom-tailored to the needs of the various companies: in one version Susan becomes an operator, but in another version she could haxe gone into clerical work: business representative, etc. Thus, the various companies may use versions fitted to their individual personnel needs. ^ "Menu Maqic" for Wnmen's Groups American Bakeries Scores With Practical Recipes in Vibrant Color Sponsor: American Bakeries Co. Title: Menu Magic, 21 min., color, produced by Walter Engel Productions. ■¥ American Bakeries Company, of Atlanta, is in a happy sales promotion position. It has found that Southern audiences are tremendously eager and appreciative of good films, and the big bakery, alone in this field, is busy supplying them. A film of junior cowboys, brought out last year, is going great guns in promoting health and safety among the younger set, and this year, the makers of Merita, the Souths leading bread, are tailoring their offerings to women's groups with a fine film on food preparation. Realizing that a contrived plot and dramatic ginmiicks would only get in the way of a film which was honestly intended to hew directly to one line — food preparation. American, and its advertising agency. Tucker Wayne & Co.. have eschewed anything but the kitchen, and food. How a straightforward film like Menu Mnsir iii;ikp« rmt is deter mined purely by two factors: (1) Is the menu idea unique — interesting, yet practical? and (21 Does it really look good to eat? On both scores, this film comes across with an A rating. The Menu is truly almost Magic. The dishes are well conceived, not tno exotii' in content. an<l cniinentlv Food closeups in accurate color highlight American Bakeries' new "Menu Magic" just released. practical. Almost invariably, they evoke the reaction of "I declare! Why didn't I think of that." Most importantly, food never looked better. The color gremlins, which sometimes make the sweetest dish look sour, took a vacation during this production. Every color wavelength vibrates at exactly the right teni[>erature. The proof of this bread pudding is that not only is Atlanta, and the growing audience of Merita bread buyers, happy, but not a few big New York AAAA agencies are booking prints to catch the new successful breadline. Bf' 160 Visual Pilqrimaqe to the Capital Baltimore & Ohio Re-Visits V/ashington With 3rd Version of Film Sponsor: Baltimore and Ohio Railway. Title: Washington, Shrine of American Patriotism, 27 min., color, produced by Roger Wade Productions. + In one of the first issues of Business Screen, some eighteen years ago, there was an article about a fine new motion picture which was winning big audiences for the Baltimore and Ohio Railroad. The title: Washington, Shrine of American Patriotism. Since that time, the original film, and a subsequent version produced in the late 1940's, have been among the must popular sponsored films in the country. The second film has been increasingly popular each year since it was introduced, has been booked solidly for months ahead by distributor. Association Films, Inc. Total attendance has now reached .35.000,000 people, with 47,000 bookings, plus an additional 368 telecasts. With results like that to boast about, the B&O has wisely decided not to give up a good thing. As Washington is a perennial favorite with audiences, the company decided a year ago to bring out a 1957 version, basically similar to the 1939 film, but different in treatment and technique. The new film is the Washington of today, presented with production values unknown in 1939. The purpose of the film is, of course, to create a desire to visit the nation's capital by giving highlights of a visit to Washington, and the impressions gained by visiting the inspiring shrines of our country's great statesmen and patriots and seeing the monuments of American history. The film visits museums to view the relics and treasures of the historical past. It shows the chambers Above; Statuary Hall, Washington, D. C. is one of historic sites visited in new Baltimore & Ohio color film. I of today's government at work — the cabinet, congressmen and government agencies. It brings the audience to the cultural centers and the centers of learning, the outstanding churches, the Naval Academy, Mount Vernon, and the White House, itself. In addition to a fine visual portrayal of Washington, the film is enhanced by original music, written and produced in Buenos Aires by Tito Ribero, under the supervision of Angelo Ross. It was performed by an orchestra composed of former memliers of the Vienna Philharmonic Orchestra who are now residing in Argentina. Washington, Shrine of American Patriotism, new version, will continue to be distributed by Association Films, Inc. ^ Below: the Supreme Court building is another center of visitor interest in this long-time film favorite. Facts About Traffic Paints: Highway Life Lines "K With cars ruiming five-abreast on superdrives and whizzing toward each other on two-way roads, the painted lines which form traffic lanes should stay as visible as paint can make them. This is the safety and sales thesis of Highway Life Lines, a 16-minute color motion picture from Heri-ules Powder Co. Illustrated with highway scenes from coast to coast, the film deals with problems of evaluating traffic paints, factors influencing paint pertormance and various methods of applying traffic paints. Focussing on ""Parlon'-base traffic paint, the film show's that selection of traffic paint has become a science: that the performance and cost of traffic paints on various types of surfaces can be predicated. Traffic paints are "life lines.' Prints of Highway Life Lines may be obtained from tlie Advertising Dept.. Hercules Powder Company. Wilmington 99, Del. W BUSINESS SCREEN MAGAZINE