Business screen magazine (1957)

supe Will to Work' visor with each of his men. Cold facts and figures, it stresses, prove that the supervisors with the highest production records are "employee centered" rather than ''production centered." These supervisors respect their men and show it. They lake a genuine interest in helping the men grow and get ahead. They show a concern for the men's problems and reward good performance with appreciation. The supervisors are not softies. They set high standards and expect them to be lived up to. But they always see their jobs in terms of people and try to build attitudes instead of building pressures. Trainer's Guide With Film The Trainer's Guide that accompanies Examining the Will to Work includes material helpful in exploiting the film's impact through the conference type of study. The material: a script of the film: an outline of the most important points the script covers, with a set of questions for stimulating discussion on these points: suggestions on the type of responses these questions may evoke from the group: points the discussion leader niav wish to bring up if the group does not bring them up. Examining the Will to Work is meant to have double impact. It should give supervisorv audiences increased practical human-relations knowledge, while at the same time helping them develop the kind of altitudes they need to use this knowledge with greater effectiveness. Where to Get The Program The sound slidefilm is available for sale only through Henry Strauss Distributing Co., 31 West "53rd St.. New York 19. N. Y. The price for the film and integrated Trainer's Guide is S75.00. Previews may be arranged on request. ^ * » * Detroit Edison's "Newsreel" Depicts Atomic Progress •^ How electric power companies are proceeding with atomic power plants as their contribution to progress in the peaceful uses of atomic energy is shown in PRDC Xeusreel. a film newly released by the sponsor. Detroit Edison Company, for general audiences. Prepared by Detroit Edison and Video Films. Detroit, the 9-niinute motion picture carries many scenes of pioneer research and development work and highlights the significant ground-breaking ceremonies for the Enrico Fermi Atomic Power Plant. Michigan's first atomic power reactor. Prints and further information are available from Video Films. 1004 East Jefferson Ave.. Detroit 7. DO YOIR FILMS IVEED MrSIC? We prepare complete background scores from our extensive library , . . Also . . .NEW DISC LIBRARY AVAILABLE Send for Free Catalog Address Dept. BS-1 corelliJacobs FILM MUSIC Inc. 723 SEVENTH AVE. NEW YORK 19. N. Y. JUdson 6-6673 FILM MUMI Inr. The Borden Company Launches Centennial -K Although the Borden Company will not be 100 years old until May, festivities have already gotten off to an early start as the company marks its centennial with a year-long round of celebrations, promotions and special programs. Anniversary observation at each plant starts with a gala kick-off party at which an 18-minute color film On Our Great Big Birthday is being shown. A film 0!i advances in nutrition during the past 100 years is planned for release in the birthdav month of Mav. Q m New Holland Machine Company MANUFACTURERS OF SRASSIAND FARM MACHINERY NEW HOLLAND. PENNSYLVANIA February 4, 1957 TELIC, INC., Film Center 630 Ninth Avenue New York 36. N. Y. Gentlemen: The verdict is in! Our management, our salesmen, and our own people have seen the new movies. Your "5^ COOPERATIVE PRODUCTION plan has helped us come up this year with just about the best motion picture program we've been able to give our sales organization. This kind of realistic motion picture making is particularly profitable to us when we can work with an organization such as yours. Not only were the feature movies "Who Cares About The Weather" and "A Story For The Editor" well received, but the nuts and bolts picture you did on our new Hayliner 68 was especially liked. You gave our pictures that deft professional dramatic touch which brought them out of the ordinary. Thanks again, Sincerely, H. K. Luttringer Assistant Manager Advertising & Public Relations jj. '^•COOPERATIVE PRODUCTION Tmiu — A TELIC motion picture production plan designed for the realistic budgets of the average American business corporation. Ehrood Siegel and Edirard Bmtghton Motion Picture Production for Industry & Television FILM CEXTER • iSJfi XtXTH AVE.. XEW YORK 36, \. Y. • JUdson 2-3iS0 7TH ANNUAL PRODUCTION REVIEW 163