Business screen magazine (1957)

"You push the middle valve down" says Paul Richards of C. G. Conn, Ltd. to Betty Luster !n company's new film. C. G. Conn Film Trumpets for High School Student Trade ♦ Hitting an adolescent note is Mr. B .\utiiral. a 27-minute color motion picture sponsored by the Band Instrument Division of C. G. Conn. Ltd.. of Elkiiart. Indiana. The business-tuned pr fibu is tootled at junior high school audiences, from whence come youngster musicians. Mr. B Natural, a Peter Pan-tvpe spirit of music, shows Buzz Turner, a high school boy. the wonderful world of music and the part he can make it play in his life. Buzz takes up the trumpet, joins the high school band and starts blowing hi? way to popularity and personal development. Buzz stars as soloist at the school s Victory Dance. Produced by Kling Studios. Chicago, Mr. B .\atural supplements its main theme with manufacturing scenes at the Conn plant and marching band sequences featuring the Miami Senior High School Band, shot at the Orange Bowl in Miami. Florida. Mr. B Natural was written bv Manin David and directed bv Phil Patton. Original dance scene scores were composed and conducted by Bernie Saber. Kling musical director. 1^' s » * Curtis "Integration" Depicted in "Modern Magazine Magic" ■¥ Modern Magazine Mai^ic. a new 27-minute color motion picture on the "only completely integrated magazine publishing companv in the world.'' has lieen released bv The Curtis Publishing Companv. The 16mm film covers forestrv work, paper making, editorial obBelow: copies of the Saturday Evenirq Post roll off binderv unit. jectives and planning, the importance of national magazine advertising, manufacturing production and the distribution of the four Curtis magazines — The Saturday Evening Post, Ladies' Home Journal, Holiday and Jack and Jill. The step-by-step operation, in which more than L4OO,000 magaz'nes are produced every 24 hours in the newest and most modern printing plant, is showTi. Made to serve a broad public relations purpose, the film will be used primarily by high schools, y^ocational schools, colleges, churches, service clubs, advertisers, women's clubs, business clubs, industry and other interested organ-zations. The new film was produced b\ \^ilding Picture Productions. Inc. For distribution details contact: Tlie Public Relations Dept.. The Curtis Publishing Company, Independence Square. Philadelphia 5. Pa. §■ Borden & Busse Film Shows Sales Supervision Methods M Hon lo i p .Sales b\ Better Sales Supervision is the explanatory title of a new 30-minute motion picture featuring the well-known sales training team of Richard C. Borden and Alvin C. Busse. As Borden and Busse dramatize their sales techniques, the film shows how to apply such techniques of leadership to turn an average salesman into a top sales producer. Previous Borden and Busse films taught sales techniques directly to salesmen. It was a short step for the two experts to interpret their sales points in terms of supervision. The film is based on the idea that supervision is the mainspring of organized selling. It is aimed at the persons who have direct or indirect responsibilities for guiding, teaching and developing the potentials of the man in the field or on the sales firing line. It is considered suitable for sales executives in virtually any field. The .30-minute film is the audiovisual segment of a new I C R flnform-Confirm-Retain) program which also provides an I C R Meeting Leader's Guide and 10 sets of Supervisor's Individual Work Kits. The Guide is designed to aid the meeting leader in stasing an effective presentation, helping him to pinpoint specific problems in the meeting. The Work Kit is a comprehensive review of the film in printed form to insure maximum retention and continuing use of the Borden and Busse principles. The new program is being distributed by I nited World Films. Inc.. Tlndustrial Dept.) 144.5 Park Ave.. New York 29. New York. REO/irtl to develop ideas and client needs into a reality through the use of motion pictures, slide films, stage presentations and graphic arts hlM IRODUCTIONS 19730 ralston detroit, 3 NUMBER I • VOLUME I 8 I 957 167