Business screen magazine (1957)

A NAME TO REMEMBER In New England when the answer to any problem is motion pictures ^~ SLIDES TELEVISION FILMS • INDUSTRIAL FILMS TRAINING FILMS • HOT PRESS TITLES KINESCOPES • PROCESSING • COMPLETE EDITING, SOUND AND LABORATORY SERVICES 782 COMMONWEALTH AVENUE. BOSTON 15 BEaeon 2-5722 C & B ENTERPHISES, IIVC FILM EDITORIAL SPECIALISTS 16mm — 35mm • 16mm — 35mm picture cutting • Sound effects cutting • Music cutting • Negative cutting • Continuities LET US RELIEVE YOU OF THE WORRIES OF EDITING AND SAVE YOU MONEY AT THE SAME TIME. Whether yours is a feature film, a T.V. series, an industrial fihn or commercial spot, all or part of the job can he done for you quickly hy skilled technicians. MAY WE QUOTE ON YOUR NEXT PRODUCTION? A few of tlie major studios and producers who use our editorial services include: Columbia Pictures Warner Bros. 20th Century Fox Allied Artists Andrew Stone Productions Arwin Productions Lindsley Parsons Productions •Screen Gems •Currently cutting the sound effects lor "Rin-Tin-Tin." "77th Bengal Lancers." Additional services include magnetic film reclaiming, film sales, coding, blooping, and Eastman process color film lacquering. C & B EIVTERPRISES, IIVC. Di(k Currier, A.C.E., General Manager M5 v< nrs with Hollywood's major studios) 6314 La Mirada Avenue Hollywood 38, Calif. Byrna Productions Alpha Productions Imperial Productions Nacirema Productions Collier Young Productions Chertok Productions Wm. Broidy Productions . . . and many others Circus Boy," Modern Laqs Film M 1,000 National Film Distribution Network Now Has 28 Offices Phone: Hollywood ]. i^cn AS 1956 ENDED, Modern Talk-^* ing Picture Service, Inc., had assigned catalog number 1000 to a new motion picture sponsored by Westinghouse Electric Corporation, a film coincidentally named Your Dreams Come True. This catalog demarkation meant that Modern's distribution agency dream of 20 years abuilding had come true to the amount of onethousand sponsored films handled by the organization since its beginning. 292 Now on the Job Six of the seven persons who started the distribution dream and detail work at Modern still are with the organization, which now has 292 staffers. In the 20 years. Modern has built a network of 28 non-theatrical film libraries across the nation, 14 wholly-owned and 14 supervised and operated by Modern but owned by local business men. Modern has developed three special television exchanges and distributes sponsored subjects to 16mm non-theatrical audiences, motion picture theatres, television and rural road shows. Modern now reports that over 150,000 16mm audience groups are on its special mailing list. Each of these audience groups has 16nmi sound projection equipment. The agency reckons as its market 19.200 motion picture theatres and 494 television stations — including 23 educational TV stations. In recent years. Modem has moved into the international sphere and will arrange distribution for sponsored films in Canada. In December of 1956. Modern was serving 315 sponsor-clients. Modern's biggest growth has been in the last 10 years. Since 1945, the agency reports, it has increased its business "20-fold." Westinghouse First 16mm Client The tagging of Westinghouse's Your Dreams Come True as sponsored-fibn-lOOO was especially appropos for Modern. In its early days, Modern Talking Service Picture Service, Inc., was not the "Inc." it is today but was a department of Western Electric Company. Westinghouse then was known as Westinghouse Electric and Manufacturing Company. Westinghouse grew and changed and Modern became a separate corporation with no affiliation with Western Electric. Like its lOOO-mark picture. Modern's first 16mm distribution assignment was a Westinghouse-sponsored film, prophetically named The New Frontiers. Though the title referred to the sponsors portrayed theme, it also bespoke, at that time, the film's vanguard journey in the growth of sponsorship and distribution. The Film Plus an Operator The New Frontiers Avas shown on 16mm projection equipment brought to the show place by a Modern representative. The rep had to lug a 125-pound projector around, show the film and bear the machinery away afterward. The wide sales of improved projection equipment to audience groups through the ensuing years ended this agency practice. Westinghouse released New Frontiers in 1935. It has released a good many sponsored films since and Modern has distributed 16 of them. From The New Frontiers to Your Dreams Come True, the one-thousand sponsored films distributed by a single distributor — Modern — and the span of films sponsored by a single sponsor — Westinghouse — make an impressive record of media achievement. B" EFLA and N. Y. Film Council Hold A-V Workshop Jan. 31st ■¥■ A film workshop devoted to special purpose motion pictures and other audio-visual materials was held January 31st and February Ist, under the joint sponsorship of the Educational Film Library Association and the New York Film Council, at the Carnegie International Building, in New York. Specialists in films and recording in the fields of education, industry and production participated in panel discussions at morning and afternoon sessions during the twoday conference. Topics included: techniques for setting-up audio-visual programs in new schools and school systems; internal uses of fihn by industry and non-profit organizations for training, sales and employee relations: the pros and cons of learning film techniques in college and on-the-job; using films 178 BUSINESS SCREEN MAGAZINE