Business screen magazine (1957)

in community intercultural programs; use of recordings in schools and public libraries: and a discussion-demonstration of current noncurriculum childrens films and what is needed in this area. ^ SMPTE Sees Film Techniques at Wilding Studio Meeting ■¥■ Current techniques and modern practices employed in the production of business motion pictures and television commercials — and how these practices affect the producer, the sponsor and the laboratory — were explained in demonstrations at a recent Central Section meeting of the Society of Motion Picture and Television Engineers held at Wilding Picture Productions. Inc., Chicago. Attended by 350 regional members and guests, the meeting took place in the Wilding studios where 20,000 square feet of sound stage area was given over to the discussion and demonstrations of new techniques conducted by \^ ilding technical and executive staffers. Demonstration subjects included: (1) The use of rear-screen projection in a limited space. This process provides a pre-filmed moving background picture projected from the rear onto a translucent screen before which actors perform. The camera then records a composite effect. Any background, such as foreign exteriors, can be brought into the confines of the stage in this manner; (2) The "Cine-Que"'— a Wildingdeveloped method of prompting actors using a television system: (3) Producer-laboratory relations in print quality control: (4) The production and presentation of wide-screen color slidefilms. A meeting highlight was the screening of There's Eien More Than Meets the Eye — a wide-screen motion picture musical created and produced by Wilding in Eastman color for the truck division of the Ford Motor Company. This hourlong extravaganza was used by Ford to announce its 1957 line of trucks to dealers and their salesmen in 35 areas across the nation. Q' » » » Robert Emerson Named RCA Projector Rep in West Areas ■♦f Robert N. Emerson has been appointed sales representative for RCA 16mm sound motion picture film projectors in the west central and southwest regions, according to John J. Dostal. manager, .AudioVisual Equipment. RCA Theatre and Industrial Products Dept. S' COMPLETE MOTION PICTURE EQUIPMENT RENTALS FROM ONE SOURCE CAMERAS MITCHELL 16mm 35mm Standard 35mm Hi-Speed 35mm NC • 35mm BNC BELL& HOWELL Stondard • Eyemo • Filmo ARRIFLEX I6mm • 35mfn WALL 35mm single system ECLAIR CAMERETTE 35mm • 16/35mm Combination AURICONS oil models single system Cine Kodak Special Wourer • Bolex Blimps • Tripods LIGHTING Mole Richardson Bardwell McAlister Colortron Century Coble Spider Boxes Bull Switches Strong ARC-Trouper 10 Amps ItOV AC 5000W. 2000W-750W CECO Cone lites (shadowless lite) Gotor Clip lites Born Doors Diffusers Dimmers Reflectors ZOOMAR 35mm EDITING Movlolos • Rewinders Tobies • Splicers Viewers (CECO) GRIP EQUIPMENT Parollels * Lodders 2 Steps • Apple Boxes Scrims • Flags Gobo Stands Complete grip equipment SOUND EQUIPMENT Mognoiync-mognelic film Reeves Maglcorder Mole Richardson Booms ond Perombulctors Portable Mike Booms Porloble Power Supplies to operate comero and recorder DOLLIES Fearless Ponorom Cinemobile (CRAB) Platform • Western 3 V/heel Portable V/E SHIP VIA AIR. RAIL OR TRUCK FRANK C. ZUCKCR (£flni6Rfl€ouipm€nT(o.jnc Dept. S 315 West 43rd St., New York 36, N. Y. JUdson 6-1420 SAVE $800 to $1400 per 1000 FEET 35 mm MAGNETIC All Guaranteed STRIPED FILM * T!r ^ :Ar Single Stripe Double Stripe Triple Stripe Single Stripe $.016 per ft. (1) .01 8 per ft. (2) Double Stripe $.01825 per ft. (I) .02025 per H. (2) (1) One to three splices per roll (2) No splices — Rolls 650 ft. or more Triple Stripe $.0205 per ft. (1) .0225 per H. (2) MAGNETIC SALES CORP. 1147 N. Vine St., Hollywood 38, Calif. Hollywood 9-6391 Ronald R. Cogswell, Mgr. Loren L. Ryder, Pres. NUMBER I VOLUME 18 I 957 179