Business screen magazine (1957)

FOUR 16MM PORTABLE PROJECTORS WITH THE FAMOUS "DeVRYLITE" MECHANISM A MODEL TO MEET YOUR NEEDS With standard screen With built-in screen TSI MOVIEMATIC (illustrated) Especially popular for sales work because extremely light weight with repetitive projection on built-in, folding daylight screen. TSI DUOLITE (illustrated) -a double-purpose projector. Built-in, folding viewing screen gives TVtype pictures in undarkened rooms. Also projects to large screen. TSI DeVRYLITE -A small, compact, single case, light weight projector for auditorium or classroom use. Choice of 6", 8" or 12" speakers. TSI MODEL "D" A double-purpose projector which also gives repetitive projection (no rewinding) for both built-in, folding screen and large screen pictures. All four TSI projectors are equipped with this time-proved "DeVryli+e" mechanism — solid assurance of long, troublefree life and unsurpassed sound and picture quality. The list of TSI users, made up of "blue chip" names which you will know, is all the more impressive evidence of TSI quality because many of those firms have reordered — many of them, several times. We invite you to ask for a free demonstration and the new "full line" literature TECHNICAL SERVICE, INC. 30S63 FIVE MILE ROAD • DEPT. C. • LIVONIA, MICH. Weif CooW Off/ce: 4357 Melrose Ave. • Hollywood 29, Calif. • Phone Normondie 5-6621 Canadian Diitr.: S. W. Caldwell, Ltd. • 447 Jarvis St. • Toronto 5, Onr, Foreign Diitr. Schmid Co-, Dletikon-Zurich, Switzerland BUSIIVESS SCREEIV (Combined with See & Hear Magazine) Issue Two • Volume Eighteen • 1957 PREVIEW OF CONTENTS Transmit Pictures by Phone Lines 12 Bell System Premieres "Heme the Magnificent" 12 National Committee Awards Annual Safety Film Honors.. .20 VIEWPOINTS FROM THE PRODUCTION FIELD The Sponsor 1 Could Do Most For by Mali Farrell 18 What's Ahead for Films Next Year by Howard Lesser 27 Audience Limited. Profit Unlimited 6y Charles Palmer 28 Viva La Difference: a Widescreen View by John H. Rose. ..34, Truth Is Stronger Than Fiction by lames E. MacLane 56 EDITORIAL FEATURES OF THE MONTH The Audio-Visual Program of the I .S. Chamber of Commerce 37 Ethyl's Basic Training on Automotive Principles 40 The New York Stock Exchange Premieres New Film 40 The World As a Studio by Lester Becker 50 Technical Report: New Internegative & Intermediate Films. .54 Family Night at Alcoa: the Annual Employee Film. 68 BUSINESS SCREEN DESIGN PORTFOLIO Socony Training Center: a Pictorial Report in Depth 41 Kodak's Model Sales Training Center 46 EDITORIAL DEPARTMENTS AND SERVICES Annual Production Review Listing Addenda 58, 74 Case Histories: new Lederle, Firestone, Penn Films 52 People Who Make Pictures: Staff Appointments 66 New Audio-Visual Equipment & Accessories 70, 72 The Index of Sponsored Films: 1956 Title Review 79 Plus: The Motional Directory of Visual Dealers Office of Publication: 7064 Sheridan Road, Chicago 26 IN NEW YORK CITY Robert Seymour, Jr., Eastern Manager: 489 Fifth Ave. Riverside 9-0215 • MUrray Hill 2-2492 IN HOLLYWOOD Edmund Kerr, Western Manager, 104 So. Carondelet Telephone: Dl nkirk 7-2281 Issue Two. Volume Eighteen of Business Screen Magazine, published March 15. 1957. Issued 8 times annually at six-week intervals at 7064 Sheridan Road, Chicago 26, Illinois by Business Screen Magazines, Inc. Phone BRiargale 4-8234. O. H. Coelln. Jr., Editor and Publisher. In New York: Robert Sermour, Ir., 489 Filth Avenue, Telephone Riverside 9-0215 or MUtray Hill 2-2492. In Los Angeles: Edmund Kerr. 104 So. Carondelet. Telephone DUnkirk 7-2281. Subscription $3.00 a year: $5.00 two years (domestic); $4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post office at Chicago, Illinois, under Act of March 3, 1879, Entire content copyrighted 1957 by Business Screen Magazines, Inc. Trademark registered U.S. Patent Office, Address advertising and subscription inquiries to the Chicago Office of publication. BUSINESS SCREEN MAGAZINE^