We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
nniER PRODUCTS THROUGH IMAGINATION
Bell & Howell
formation and motivational filmmaker of the future."
Similarly, in showing how an already successful film could be exploited in specific new directions, Hagens and Von Arnold illustrated with film excerpts from Strauss & Co/s The Inner Man Steps Out, made six years ago for G. E. and with over 1000 prints already in circulation. Wlien Strauss decided to excerpt four particularly significant episodes in human relations and group them into a Communications Casebook, his staff first sent promotional material to previous print buyers, then concentrated on press announcements to certain publications which seemed to pull in requests, as well as sending informational material to a broader group of publications.
Win Audiences, Get impact In substance, non-theatrical film promotions buUd slowly, thought the panel; but word-of-mouth, cultivated carefully by intelligent and appropriately dignified public relations that starts with the conception of the film, can earn an audience both widespread and profitable, an impact both positive and constructive. S"
Slidefilm on Exhibit Selling Offered by Advisory Council
♦ Sales forces and trade show mentors may find helpful points in Manning the Exhibit Booth, a color sound slidefilm being made available by the Exhibitors Advisory Council.
In cartoon style, the film shows that a salesman at an exhibit is an important company representative. The film traces the history of exhibit selling and stresses the special qualifications this type of selling requires. Rules of booth conduct and sales techniques are outlined.
Manning the Exhibit Booth is available at S25 per print to members and S35 per print to non-members. To order, write the Exhibitors Advisory Coimcil, 39 Cortlandt Street. New York City 7, N. Y. ^
♦ * * Judges St. Louis Art Exhibit
♦ Cal Dunn, Chicago film producer and past-president of the Artists Guild of Chicago, recently sened as a judge of the annual competitive Watercolor and Pastel Exhibition of the St. Louis Artist's Guild.
Dunn, a member of the American Watercolor Society and the American Artists Group, has won 21 honors and awards for his work and has exhibited his watercolors in all 48 states. Q;
NUMBER 2
VOLUME 18
I 957