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In 1952, an ourboard motor manufacturer's change in ad strategy put the company's messages in high potential areas, brought desired results.
im pre-selling through effective adxertising.
Numerous case histories uf successful advertising and selling techniques are clearly demonstrated in the motion picture. Cited as most effective are the promotions which are tailored to fit each market and which direct heaviest concentration to areas where product demand is greatest. .Advertising dollars, like salesmen, should be routed where they reach their greatest potential.
Gear Campaigns to Markets
The key to profits is the recognition that todays market and today's people are decidedly different from those of yesterday, concludes the film. Sales campaigns must be geared to the present market.
People. Profits and i ou is being shown to advertising executives nationally through the regional offices of the Bureau of Advertising in New \ork. Chicago. Detroit. Los Angeles and San Francisco.
The film was produced entirely in Hollywood bv Transfilm. under the supervision of Edward A. Falasca, director of ANPA"s Bureau of Advertising. ^
Who owns the oil wells? In this Illustration from People, Profits and You" It's the man on the left.
Projector makes points about pens
Workers at Esterbrook Pen Company's Mexican plant don't speak a word of English. But they are taught to make pens by watching job training films shown to best advantage on RCA 16mm Sound Projectors. Esterbrook relies on RCA Projectors for superior results for more than 100 films used in Denmark. France, Venezuela, England, and Canada.
Your show — whether it's for training like Esterbrook's, or for safety, selling or public relations — will come off perfectly on an RCA Projector. Dependability is designed into the machine through such advances as the long-life induction motor, the special "Stellite"*
'Rt£. Tmk. of Union OirbiJt 6 Carhiin Corp.
Steel pull-down claw, which engages film gently without wearing, large diameter. 16-tooth sprockets for safeguarding film by distributing tension over a larger film area, precision "floating" film guides to caress the films at pressure points. Fewer and slowermoving parts keep operating purr from distracting the audience. Thread-easy film path and simplified controls allow novices to run RCA Projectors with professional results.
See proof of RCA Projector simplicity and efficiency. Call your RCA AudioVisual Dealer and ask him to bring a projector to your office. He is in the Classified Telephone Directory under "Motion Picture Equipment and Supplies." From him. or by writing Radio Corporation of America. Dept. S-2j, Building 15-1. Camden 2. N. J., you can quickly obtain a free copy of the very interesting film planning book, "Films . . . Projectors . . . Ideas."
RADIO CORPORATION of AMERICA
Audio Visual Products, Camden, N. J.
Trntlil S
NUMDER 3 . VOLUME I
1957
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