Business screen magazine (1957)

The Case in Pohit: TRAVEL PROMOTION Problem: How to produce a film travelogue that would surpass a predecessor which, for eight years, had been an outstanding business-getter. The Film: "Holiday in Hawaii," a 28-minute sound-color motion picture for United Air Lines. In 1948, we proJuced "High-Way to Hawaii" for United Air Lines. During the next eight years, it was shown to over 25 million people and thousands of them flew to Hawaii via United as a result. One of United's chief executives characterized the fihn as "the most successful single promotional effort in the company's history." In 1955, we were asked to produce a replacement that would surpass the old film in every way — in color, in glamour, and most of all, in direct sales results. We are happy to report that "Holiday in Hawaii." released last Fall, has apparently accomplished this purpose — winning critical acclaim from audiences everywhere and high praise from the sponsor for its selling power. Ringing the bell with audiences and on the cash register, too, is a characteristic of Gate & McGlone films. If you're interested in evaluating our work, write for screening prints. Q M CATEVMOLONE 1521 cross roads of the world hollywood 28, California iiiBlia PUBLIC RELATIONS IN NATIONAL DEFENSE A New Martin-Sponsored Picture Shows Air Force Jet Operations Sponsor: The Martin Coiupain. Title: iVorlli Field Combat Operalions. 20 mill.. color, produced by the Martin Engineering Division. Laboratory: The Calvin Company. ■¥■ The Martin Company has released a new 16mm color (ilm depicting a typical Air Force .■^ipiadron undergoing transitional training from single-jet to twin-jet Martin RB-.STs. During the iiioiilh of May. 19.56. the 4.3rd Tactical Reconnaissance Squadron left Shaw AFB for a month of intensified ground and flight training at North Field, an isolated landm" strip in South Carolina, where the monotonous pattern of sand flats and scrub pines is broken only by a control tower and a concrete runway. Here, since the 43rd wanted to train its flight and ground crews under field condilions. the men lived and worked in tents. The Martin Company, with the cooperation of the Air Force, sent a camera crew along with I he 43rd. For a week the crew lived in the field, inhaled dust and the fumes of jet fuel, and recorded the North Field story as it happened. When the week was up. they had the "feer' of what was happening at North Field and they had the film to tell the story of how a squadron flies, how it keeps its planes flying and how it relaxes. Thev picked Lieut. Don Friend, of Buffalo. N.Y.. as a good example of a cleancut, voung Air Force Officer and followed him through the significant events of one day in his life at the camp, starting with the briefing tent at dawn and ending with the night photo-reconnaissance mission. The most thrilling scenes in the film are the aerial shots of the RB-57. flying high above the South Carolina countryside. These inflight scenes were shot from a T-33. while other aerial views of both the camp and of the plane taxiing for takeoff were photographed from an H-19 helicopter. The basic mission of the 43rd is night jihotoreconnaissance which presented the technical ilifticulty of filming a black plane on a night mission. This was overcome by shooting realistic models in the studio. For free loan bookings of A'or//i Field Combat Operations apply to the Presentations Section, Martin. Baltimore. Attn: Ann Juliano. ^ ARTfej^VlDEART ANIMATION TITLES OPTICAL PHOTOGRAPHY COLOR or B&W — 16 or 35MM 343 LEXINGTON AVE. NEW YORK 16, N.Y. LExington 2 7378-9 CViDFAnT; >o r \ 16 mm color interneffative-positive printing and processing ' ST^ 5r^ 3?^ J?*?" ^T^ 3^ 5? preserves originals gives excellent color lidelity and color saturation saves costs COLOR SLIDEFILM lemm BLACK and WHITE 16mm COLOR MOTION PICTURE Box 2408, Gary 5, Indiana Laboratory: 5929 East Dunes Highway Telephones: Gary. YEUowstone 8-1114 Chicago, SAginaw 1.4600 J 24 BUSINESS SCREEN MAGAZINE