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Exhibit TectiDiques:
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smart, photo-lined display area to watch the pictorial message.
""Step inside this simulated blooming mill pulpit and see how an ingot is rolled into a slab from the vantage point of a mill operator. Responding to this invitation at the Inland Steel Company exhibit, would-be mill operators pushed red levers and faced a color motion picture of a blooming mill operation, explained by a sound narration. This on-the-job view was provided bv rear-projection.
Inland Steel, the world's fourlli largest steel plant, also made use of an animated cutaway of a blast furnace. .\ sign directed: "L'Hik to
right, press !aitt'>ii. ph k up the phone." Over the phone, a narrator explained the blast furnace operation. Black and white transparencies with illuminated captions showed the raw materials from which steel is made.
\ ia a newspaper advertisement, fair-goers were invited to The Thundermakers, a continuous motion picture showing what Ford Motor Company's .Aircraft Engine Division is doing in Chicago.
The United Electric Coal Companies expressed ""better service through improved production and marketing"' with a captioned photo display. Colonies of visitors occupied chairs at this exhibit ami watched a continuous rear-projei ■ tion presentation of a sound and color motion picture. Coal — Servant of Mankind.
\f oody Woodpecker plaved crowdstopper at a display of C. 0. Henriksen Co.. boiler setters and furnace builders.
.\ continuous slidefilm supplemented the ""Moverama" exhibit of Aero Mayflower Transit Co.. showing how the company moves furniture.
At the Peoples Gas. Light and Coke Company exhibit, an automatic slide presentation with sound portrayed The 90-Second Story oj (CONTINUED ON .NEXT PAGE)
precision film editing equipment/reels, cans and shipping cases
HOLLYWOOD FILM COMPANY
956 N. Seward Street, Hollywood 38, California/HOIIywood 2-3284
brancti office:
HOLLYWOOD FILM COMPANY
524 W 43rd St New York. N Y 'GRamercey 3-1546
WRITE FOR FREE CATALOG
NUMBER 5
VOLUME I 8
I 957
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