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Here's a Really Good Film"
Not too long ago we had the pleasure of seeing, once again, the latest version of "The Man Who Built a Better Mousetrap," the discussion of the economic value of advertising which Standard Oil Co. ilndianai first produced in sound-slide form some years ago. The currentversion is a 16mm Technicolor movie, with commentary by Wesley I. Nunn, Standard's advertising manager, which runs 18'/2 minutes and is available for specific showings to interested groups without charge.
We have been more than usually critical of films which have attempted to explain advertising to the general public, or to position It in the economy, so when we say that we found this particular film technically excellent and educationally effective, we are voicing no idle endorsement.
We suggest that you check with Wes Nunn at 910 S. Michigan Ave.. Chicago 80, on the possibility of showing it. Although sponsored and paid for by Standard Oil. it is not a Standard Oil film: it is applicable for showing to any group.
*and it's from KLING!
We're grateful to Standard Oil Company ilndianai and the D'Arcy Advertising Company for the opportunity of producing another example of Kling creativity, quality, and service. If you are interested in advancing a product ... a service ... or an idea, find out how powerful an influence a Kling film is.
FILM productions
1058 w. Washington blvd., Chicago SEeley 8-4181 1416 n. la brea, Hollywood HOIlywood 3-2141
NUMBER 7 • V O L U >I E 18 • 1957