Business screen magazine (1957)

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THERE'S NO PLACE LIKE xxxx FOR COLOR FILMSTRIPS AND SLIDES The masters make the difference M FRANK HOLMES LABOF?ATORIES INC. 1947 FIRST STREET iSAN FERNANDO, CALIF.| 1 EMPIRE 5-4501 B888aS WRITE FOR BROCHURE Law Behind the Screen: (CONTINUED FROM PAGE 12) not undertake to forbid publication ... of matters essentially educational or informative, even though the name or picture of an mdividual is used incidentally in connection therewith. Neither does it undertalce to prevent the dissemination of news in which the public has an interest ... on the motion picture screen . . . even though the name or picture of an individual is used incidentally in that connection." Reverting again to our hypothetical case, even though the grocery company is having the films made for purposes of research— the findings and results of the research being "essentially educational or informative" — nevertheless the research is for the advantage and benefit of its management personnel rather than "the public" so that, as a result, the superseding and transcending purposes of the project are "purposes of trade." Insofar as our hypothetical case is concerned — as well as similar situations — it definitely would seem to be the best policy in those twenty-three states legally recognizing the right of privacy to procure from the subjects photographed either: ( 1 ) prior written consent, or (2) subsequent written ratification. 1' NAM Donates Industry Series to Library of Congress 7> Motion picture stories of more than 1,500 American companies have been donated to the Library of Congress by the National Association of Manufacturers. In more than 350 prints, the filmed stories compose the Industry on Parade series, a newsreel shown on television since 1950. The series has received 14 national awards. The films were presented to L. Quincy Mumford, librarian of Congress by Charles R. Sligh. Jr.. executive vice-president of the National Association of Manufacturers. Mumford said the films were a major contribution to the collec N.A.M. PRESiDtiN I Charles R. Sligh, Jr. (right) shon-s one of historical film series to Librarian of Congress Quincy L. Mumford. tion of the Library of Congress and would be an excellent source of research material on American industry. Sligh said the films would serve "as valuable material in providing for us in the present, and posterity, a true understanding of how the American free enterprise system works to benefit everyone." JS' 1 14 B U S I N E .S S SCREEN M .\ (J .\ Z I N E