Business screen magazine (1957)

One of the Most Effective Ways to Help Salesmen Or Dealers Do a Better Selling Job Is to Show Them the Techniques of Champions in Actionl THESE FILMS WILL HELP YOU DO IT For some years, Dartnell has been carefully developing a library of outstanding sound motion pictures and sound-slidefilms on salesmanship. These films deal with tested techniques of proven value and can easily be adapted to almost every line of business. Among our customers, you will find small independent business organizations and great corporations; manufacturers and distributors; wholesalers and retailers; those who render services and those who sell tangible items. All have used Dartnell films to better prepare salesmen for increased selling power in a highly competitive market. Each Dartnell film is based on material prepared by leading figures in the world of selling — Richard C. Borden, Frank Bettger, I C. Aspley. These men have spent the greater portion of their lives watching the selling winners work. They know from experience which techniques are basic to sales success and they have the ability to present their ideas and methods in a manner that allows for clear understanding and easy adaptation to most every line of business. Final scripts are prepared by writers skilled in the methods of film production and a professional film studio shoots the picture and makes the final prints. From start to finish, the best talent available is employed to assure you a truly effective and superior sales training film. How to Rent a Dartnell Film Let us know the date and location of your meeting together with the approximate number of salesmen who will attend. We will deliver a print of the film you select well ahead of your meeting date. Included in the package will be a colorful set of display posters and a comprehensive meeting guide which will supply specific suggestions to help you plan an effective showing. Billing is based on the number of salesmen actually present at the showing. The rate is $1 per person, witb a $40 minimum charge for each showing, plus transportation both ways. This rate apphes to all the motion pictures described in the column at the right. How to Buy a Dartnell Film Firms with large sales organizations or with wide dealer distribution will have repeated use for these films and outright purchase is the logical choice. Cost depends upon the film you choose. "The Bettger Story," "Closing the Sale," "Overcoming Objections," "Presenting Your Sales Case Convincingly," and "How to Sell Quality" are each $250, plus postage. "Opening the Sale" and "The Power of Enthusiasm in Selling" are each $290, plus postage. This includes the film, display posters, meeting guide, reel, film can, and a sturdy shipping container. How to Preview a Dartnell Film Interested executives are cordially invited to visit our offices during visits to Chicago. Any or all of our films may be previewed here in our comfortable projection room. In those instances where this is not possible, we will gladly ship any film direct to your office on on executive preview basis. A nominal $5 charge per film is made to defray the costs of transportation and handling. This charge will be credited toward your rental or purchase order of the film in question up to 60 days following preview. In this way, a private showing can be arranged at your convenience in your own office. Write for Free Film Catalog To help plan future sales meetings, a copy of the Dartnell film catalog will prove most helpful. It descriiies a series of the finest motion pictures and soundslidefilms available for your use and provides complete rental and purchase information. A copy is yours for the asking. HEADQUARTERS FOR THE FINEST SALES TRAINING FILMS DARTNELL CORPORATION 4660 RAVENSWOOD AVENUE • CHICAGO 40, ILLINOIS OPENING THE SALE A brand-new motion picture featuring Borden and Busse in demonstrations of five key opening techniques. "There's only one failing worse than the inability to close a Sale. That's the inability to begin." PRESENTING YOUR SALES CASE CONVINCINGLY Many swit-smen and dealers fail to win more business because they lack skill in presenting their sales story with conviction. Until the prospect is conrineed. nothing happens saleswise. Features Borden and Busse. OVERCOMING OBJECTIONS Borden and Busse concentrate on basic techniques that make any objection lose force without making a customer lose face. This Dartnell film won the Oscar at the 195-t Cleveland Film Festival. CLOSING THE SALE in this hard-hitting, action-packed film, Borden and Busse demonstrate in their own inimitable way those techniques which make the difference between an average salesman and a top producer. This is one of the best. HOW TO SELL QUALITY This film will make salesmen conscious of the importance of quality and the sales opportunities it offers. Four dramatic episodes illustrate time-tested techniques to help close more quality business. THE POWER OF ENTHUSIASM IN SELLING At last, a believable and powerful film on an important aspect of salesmanship. A sincere presentation which shows what the important personality factors in selling are and how to develop them. THE BETTGER STORY Here are the techniques and philosophies a master salesman developed to build a spectacular career in selling. A different kind of sales film that always makes a strong impression. These are 16mm. sound motion pictures. Each has a running •:- of 30 -:— — NUMBER 7 • VOLUME 18 • 1957 51