Business screen magazine (1957)

•WHATS A FILM COST ANYWAY?" "E\ery now and then we still get this question — but less and less often. Because people realize all costs are relative and the real cost of any film must be judged in relation to two factors — the number of people who see it and the impact on each of these people. "If there is one thing I have learned in a dozen years with this Company, it is that the better the film the more people will see it and the greater will he the impact on each viewer." — Graeme Fraser. Vice Presideni Crawley Films Limited SYMBOL OF PROFESSIONAL QUALITY tMPIftt PilOSOyND I NCORPORATED Films for industry and television 1920 LYNDALE AVENUE SOUTH MINNEAPOLIS 5, MINN. SHOWTIME FOR U. S. BUSINESS: (continued from page thirty-seven) supplied integrated visuals, using motion pictures, slides and overhead projection. Going beyond new products. Mennen stressed the company's tremendous expansion since its beginning as a corner drug store many vears aso. Canada Dry Scores on Closed-Circuit i~ Canada Dry Ginger Ale, Inc. used a closedcircuit telecast for the first time this year to bring its 1958 sales and marketing plans to its field sales force and licensed bottlers. .A newsales campaign, called ".Action for Growth" was presented by President Roy W. Moore. Jr. and his executive statf to audiences in ten cities through facilities of the TelePrompTer Corporation: Atlanta. Boston. Chicago. Dayton, New York, Philadelphia. Pittsburgh. Syracuse and Washington. Personal .\ppearances Costly in Time When the idea was first discussed. Mr. Moore was opposed to the closed-circuit plan because he felt that nothing could ever replace the value of face-to-face contact with his associates. He realized, however, that it would be just impossible to go out and present the company's power-packed new program to the entire Canada Dry organization in the United States and Canada in person. It would have taken him away from the office for over a year. Mr. Moore now feels that his original doubts with respect to the selling power of closed-circuit have been erased. Since he faced the TV cameras on September 10, unsolicited telegrams and letters from field men and bottlers have convinced him that closed-circuit can possibly have an even better effect under certain circumstances than a live meeting. Whether live or TV. Mr. Moore thought the experience had taught him and his staff something: that they can condense their material so that the presentation is more powerful and effective on the audience. Use Kine-Films for Employee Shows To make maximum effectiveness of the "Action for Growth" telecast. Canada Dry ordered a kinescope for each of its division headquarters with instructions that it be shown to all employees — office w-orkers. production employees, warehousemen, truck drivers, as well as the sales force. After these showings, the kine films will be distributed to every bottler to be shown to all of their employees. In all, 15,000 Canada Dry people will be able to see first hand, the company's annual message of its objectives. Mr. Moore has been pleased with the telecast and the kine-distribution. because he has found by experience that the power of a message is terribly watered down by the time it reaches the real grass roots of an organization. This way. the story can be passed on to all connected with the company in full, as it was originally presented. 5f Rapid Colorprint's extensive color film production facilities assure you of cleaner, sharper, dust-free unmarred fllmstrlps. We make the complete color filmstrip from your art, printed matter, color negatives, color transparencies or black and white negatives. We duplicate your existing filmstrip with utmost fidelity. Rapid Colorprint has specialized in color reproduction since 1949 and originated the Chromostat® method of direct color copy. Write for price list and facilities brochure. 9RAPID COLORPRINT CO., INC. 216 So. Central Avenue Glendale 4, California NUMBER 8 VOLUME 18 • 1957 S3