Business screen magazine (1957)

V Jacksonville's Story Told in Chamber of Commerce Film .. The Jacksonville Story, a 28minute color motion picture, sponsored by the Jacksonville Area Chamber of Commerce, stirred home-town pride among more than 400 business and civic leaders at a luncheon premiere in the city's George Washington Hotel auditorium recently. The Jacksonville Area Chamber of Commerce plans to purchase enough prints of the film for showings throughout the nation. Mayor Haydon Burns remarked enthusiastically that the film was worth making "just so we can realize what a wonderful community we live in, whether or not a single person away from here ever gets to see it." Produced by Russell-Barton Film Company. Jacksonville. The Jacksonville Siory is a documentary which traces the city's rebirth in the ashes of a great fire in 1901 and mirrors its strength as a metropolis of today. Shown is Jacksonville's importance as Florida's financial capital. as an insurance, industrial and shopping center. The port city's river and continuous waterways are seen as channels of commerce and as recreation facilities. Jacksonville area naval activities are depicted. The Jacksonville Story portrays a city of homes, churches good schools, hospitals, of good communications, transportation, utilities. * * :;: Ideal Shows Tomorrow's Toys in 16mm Public Relations Film i< Ideal Toy Corporation has released a lO-minute I6nim public relations film titled Toys of Tomorrow. The film predicts what toys of the near future will be like, shows a Satellite Launcher Truck whose actions have been justified by today's headlines; intercoms that are old-fashioned in design but advanced in operation; celebrity dolls; airborne "box cars" modeled after the newest aircraft. The production also visualizes the revived western trend that makes its reintroduction in old frontier forts and stage coaches: Sky Sweepers that track aircraft and flying saucers with "Nike" missiles. This b/w sound film is available on free loan to television stations and community groups, schools, etc. It was written and produced by Mehin Helitzer, director of public relations for Ideal Toy Corporation. New York City. Jt On location for tarm tv. films are (/ to r): Jorester E. R. Hoover: and forestry agent Farlow: C. H. Rawlings and a-v chief John Hawkinson. Film Reports to Farm Viewers * During 1957. the Illinois Central Railroad has been familiarizing midland television viewers with the soil-testing program and mechanical tree-planting demonstra tions of the railroad's agricultural and forestry department. Two sound motion pictures produced by Illinois Central's department of audio-visual aids, headed FJlMtllMMte announces a new concept in developing film ^ ONLY FILWLINE BR NGSJO" ^l^,... ^^^,,, ,., SYSTEM A"'°-Xg"„^ :,rchemicol solutions. _ both heating °"d cool.ng^^^^^^^ NOW— with a FItMtlNE Processor even on amateur can produce top quality footage. Just load the machine— "flip the switch and walk away"— FILMLINE ControlledProcessing does the rest. Choose from 14 standard models. All meta! construction with heavy gouge, heliarc welded stainless steel tanks. Custom models built to specification. Write today for futi information. FiImliMie Illustrated: Model R-IS t6mm Reversal & Negative-Positive Processor. Variable speeds to 1200 ft per hr. From $2795.00. Aifr., [Mt Prrce Subiecf fo Cfionge KKINT FlLMLINL INSTALLATIONS: Anifnit Energy Lomm * Btll Aircratr • Du Ponr • G.E • 1 B M, • Union Crbidc • tin. ted Airctjfr • U.S.N. Rc.L.a,l. L.,b ■ U S. Senate • UN • FILMLINE CORP., Dept. BD-57 MILFORD, CONN. •Pat. Pending by John T. Hawkinson, began telling the agricultural service story on WGN-TV's R.F.D. Chicagoland program several months ago. Since then, the films have been scheduled on tv programs throughout the Mid-American region served by Illinois Central. Films Show Soil Test Lab Via the two televised films, middlewesterners see IC's Jackson. Mississippi soil testing laboratory and are told of the more than one quarter-million tests made for farmers. Depicted, too. is the development of soil-testing facilities from a portable kit to a comple*ely-equipped lab for accurate soil analysis. A mechanical tree-planting demonstration in one of the films illustrates how more than 1.000 treeplanting demonstrations have been held in Mid-America. As about 10.000 trees are planned in each demonstration, the railroad's mechanical planters have planted some 10,000.000 trees for America's agricultural future. Has Used Films Since 1921 Illinois Central's agricultural and forestry department has been using motion pictures since 1921. Though the department used intemally-made films in the 20's, most of these films were from outside sources. Today, the audiovisual department serves IC's various pictorial needs in training and public relations. In the early years, the railroad's agents carried projectors in their flivvers when they called on small groups of farmers. With tv film showinas. Illinois Central's projects now can be shown to thousands. R" * * * University of Wisconsin Announces Geography Films 'V Three new motion pictures ore Wisconsin geography have been produced by the University of Wisconsin E.xtension Division. The films may be used by adult and high school groups, though they were produced for elementary school classrooms, by the Bureau of Audio-Visual Instruction in cooperation with the E.xtension Division geography department. In sound and color, the films include: Wisconsin Geogra[>hy — An Introduction. Wisconsin Mining and Manufacturing, and Wisconsin Agriculture. Running time for each film is about 20 minutes. In all. the films include scenes for 159 places in 59 Wisconsin towns and cities, representing 38 counties. ill. 54 B I' S r N E S S SCREEN M A G .\ Z I N E