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I
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DRESSER MEETS GROWTH PROBLEM:
(continued from page forty-three)
drilling, production, refining and transmission and distribution equipment. It also serves a broad cross-section of other industries.
Anas of Promise is designed, firstly, to explain how the inter-relationships of the various divisions can help meet the problems and demands of Dresser customers. It shows that the overlapping divisions' research, development and capacity to supply constitute a plus factor that no other supplier can match.
Secondly, the film will hope to interest recent graduates in a career with Dresser. It explains the hundreds of interesting job opportunities the various divisions offer.
Areas of Promise is the third in a series of films made for Dresser by Richie Productions.
* * * Jack Berch Joins Transfilm as Account Executive in Television Commercial Sales
«• Jack Berch has joined Transfilm, Inc., as an account executive in the television commercial sales department.
For the past two years Mr. Berch has been president of his own TV commercial producing company. Jack Berch Productions. Prior to this he was vice president in charge of sales at MPO Productions in 1954 and 1955.
Mr. Berch was long a popular radio star with a daily network show on NBC. As a singer-salesman for The Prudential Insurance Company he was described as "a salesman who combines the human qualities of a Dale Carnegie and the endurance of a man who sells insurance." Mr. Berch efl'ectively sold radio as a medium of advertising to Pru's agents, district managers and company executives until 1954 when he branched into television. S'
8th Annual Production Reviev/ Coming!
- The standard Buyer's Guide to the hesi in business and television film production is Business Screen's Annual Production Review, published in Mid-February. The 8th Annual 1958 Edition is now in preparation. W
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BUSINESS SCREEN M .\ G .\ Z I N E