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"I I E 3 U 5 & 7 a R 0
"Selective Audiences" replace mere numbers with real people
Developing selective audiences for public-relations films is a challenge that a progressive distributor must accept.
Selective audiences are a product of our belief that the bland assortment of audiences in too many of today's distribution programs are not doing the job they should do for the film sponsor.
The obligation to do this job properly lies with the distributor. The goal he should strike at is not the vague assortment of adult and school audiences, so common today, but a prfcise selection of audiences that aims at the sponsor's range of itv mediate interests.
"Selective Audiences" are not just the heady stuff that shop talk is made of. Our sales consultants offer these precise distribution programs as part of our standard services, and they wind up being spelled out in our contracts every day.
We hold that these programs are the most advanced in the industry. They give the sponsor a high return on his distribution investment and eciually important to sponsor and producer, they add a clear measure of extra value to the already proved function of public-relations films.
If you'd like more information about "selective" film distribution, we'll be glad to get in touch with you. .Just call or write any of the Sterling Movies U.S.A. sales consultants below.
STERLING
MOVIES
U.S.A.'"^
Morton .J. Fink • Ray W. Salo
.■!7.5 Park Avenue, New York 22, N. Y.
JUdson 6-1717
W'illiam Troy • Clifford Wells
200 South Michigan Avenue, Chicago 1, III.
9:W-60.-)6
Ralph Rafik
1469 North Vine Street, Los Angeles 28, Calif.
Hollywood 7-3739
NUMBER 1 • VOLUME 24